Show notes
In this episode of the Brand Gravity Show, I sit down with Sue B. Zimmerman (@theinstagramexpert), a highly respected online marketing educator, influencer, and business coach. With over 30 years of entrepreneurial experience, Sue B. has become a go-to expert in leveraging the power of Instagram for business success.We’re talking about everything from AI and video content to work-life balance and engagement in direct messages. Sue B. stresses the importance of authenticity and consistency when it comes to your brand message. After all, to create a resonant brand, you’ve got to be true to yourself and stay on message!But don’t worry, it’s not all serious business talk. Sue B. shares some hilarious personal anecdotes and drops a few key takeaways that are sure to make you laugh. And if you’re looking to succeed in the digital landscape of Instagram – you *must* give this a listen. I promise you’ll come away with valuable insights and actionable strategies to help you achieve your entrepreneurial dreams!We talk about:[0:00] Intro[02:30] Discovering Instagram and the birth of Sue B.’s passion for teaching it[06:10] Trends in the industry: AI and the power of video content[09:19] Evolution of Sue B.’s brand and the inclusion of her CEO, Morgan[12:53] Achieving a work-life balance[16:31] How to thrive in ‘slow times’[21:07] Mastering DM Engagement[25:49] Unleashing brand energy[29:25] Sue B.’s Three Keys to Make Money on Instagram From Your Ideal ClientConnect with Sue B. Zimmerman here:https://www.facebook.com/SueBZimmermanEnterprisehttps://suebzimmerman.com/Discover the 3 Keys to Make Money on Instagram From Your Ideal ClientsConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/