*Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we speak with Barak Kassar, Co-Founder of Branding & Marketing agency BKW Partners on a multitude of topics around the branding and marketing space, and he offers some phenomenal insight into how to bridge the gap between your brand and target audience. Resources Mentioned: * (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track your personal brand development and position yourself as an authority in your category with Cultural Sync’s Brand Focus® Coaching Program* Book: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change, by Stephen R. Covey >> Grab Book Here* Book: Mindwise: Why We Misunderstand What Others Think, Believe, Feel, and Want, by Nicolas Epley >> Grab Book Here* Newsletter Signup: https://www.bkwpartners.com/the-list/ Guest Info: * Website: https://www.bkwpartners.com/* Linkedin: https://www.linkedin.com/in/barak/* Twitter: https://twitter.com/barakkassar Liked this episode? Please leave a review! If you enjoyed this episode I would consider it a great honor if you would leave a written review on iTunes. It’s one of the best ways to help others find out about the podcast and benefit from the topics we discuss. I read every single comment and would love to hear directly from you as well. I thank you in advance! Play Episode:

*Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we speak with Logan Lyles, Director of Partnerships at Sweet Fish Media a podcast production agency on how podcasting can help build strong business relationships. Resources Mentioned: * (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track your personal brand development and position yourself as an authority in your category with Cultural Sync’s Brand Focus® Coaching Program* Book: Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott >> Grab Book Here* Book: Never Split the Difference: Negotiating As If Your Life Depended On It, by Chris Voss >> Grab Book Here Guest Info: * Website: https://sweetfishmedia.com/* Linkedin: https://www.linkedin.com/in/loganlyles/ Liked this episode? Please leave a review! If you enjoyed this episode I would consider it a great honor if you would leave a written review on iTunes. It’s one of the best ways to help others find out about the podcast and benefit from the topics we discuss. I read every single comment and would love to hear directly from you as well. I thank you in advance! Play Episode:

*Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we discuss the common misperception of how brands are built – and provide insight into how the branding process actually works. Resources Mentioned: * (Sponsor) Brand Focus Coaching Program: Fast-track the process of building your personal brand and position yourself as an authority in your category with Cultural Sync’s Brand Focus® Coaching Program. Learn More >> Sign-up today Liked this episode? Please leave a review! If you enjoyed this episode I would consider it a great honor if you would leave a written review on iTunes. It’s one of the best ways to help others find out about the podcast and benefit from the topics we discuss. I read every single comment and would love to hear directly from you as well. I thank you in advance! Play Episode:  

*Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we speak with Amy Oraefo, Corporate & Intellectual Property Attorney on how entrepreneurs can legally protect their content & creations, and what to do if those protections are violated. Resources Mentioned: * (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track your personal brand development and position yourself as an authority in your category with Cultural Sync’s Brand Focus® Coaching Program* Book: Outliers: The Story of Success, by Malcolm Gladwell >> Grab Book Here* Trademark Protections: USPTO.GOV* Copyright Protections: COPYRIGHT.GOV* BFP Episode 9: Link to episode Guest Info: * Website: https://www.aopclawfirm.com/* Twitter: https://twitter.com/amyoraefo* Linkedin: https://www.linkedin.com/in/amyoraefo/ Liked this episode? Please leave a review! If you enjoyed this episode I would consider it a great honor if you would leave a written review on iTunes. It’s one of the best ways to help others find out about the podcast and benefit from the topics we discuss. I read every single comment and would love to hear directly from you as well. I thank you in advance! Play Episode:

*Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we speak with Nicolas Cole, co-founder of Digital Press, on how business executives can position themselves as respected industry thought leaders through article creation. Resources Mentioned: * (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track your personal brand development and position yourself as an authority in your category with Cultural Sync’s Brand Focus® Coaching Program * Book: The hard thing about hard things, by Ben Horowitz>> Grab Book Here Guest Info: * Website: http://nicolascole.com * Website: https://www.digitalpress.com/ * Facebook: https://www.facebook.com/NicolasCole77/ * Twitter: https://twitter.com/nicolascole77 * Instagram: https://www.instagram.com/nicolascole77/   Liked this episode? Please leave a review! If you enjoyed this episode I would consider it a great honor if you would leave a written review on iTunes. It’s one of the best ways to help others find out about the podcast and benefit from the topics we discuss. I read every single comment and would love to hear directly from you as well. I thank you in advance! Play Episode:    

*Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast, we speak with Natalie Fletcher, founder of Universal Consulting Services on how to approach becoming a professional consultant and how she is leading her brand into the future. Resources Mentioned: (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track your personal brand development and position yourself as an authority in your category with Cultural Sync’s Brand Focus® Coaching Program Book: Me, Myself & Why: Discovering & Living Your Values, by Charity Bradshaw >> Grab Book Here Book: Forces That Form Your Future, by Kevin Gerald >> Grab Book Here Guest Info: * Website: https://www.nataliethemuse.com/ * LinkedIn: https://www.linkedin.com/in/nataliefletcher/ * Instagram: https://www.instagram.com/nataliethemuse/ Liked this episode? Please leave a review! If you enjoyed this episode I would consider it a great honor if you would leave a written review on iTunes. It’s one of the best ways to help others find out about the podcast and benefit from the topics we discuss. I read every single comment and would love to hear directly from you as well. I thank you in advance! Play Episode: <iframe style=”border: none” src=”//html5-player.libsyn.com/embed/episode/id/9614993/height/90/theme/custom/thumbnail/yes/direction/backward/render-playlist/no/custom-color/2988bc/” height=”90″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>

*Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we speak with Mitch Duckler, managing partner of Full Surge, a marketing & brand strategy consultancy in Chicago, Illinois – and author of the newly released book The Indispensable Brand, on how to craft a brand strategy that moves your brand and business from being indistinguishable to indispensable. Resources Mentioned: * (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track your personal brand development and position yourself as an authority in your category with Cultural Sync’s Brand Focus® Coaching Program * The Indispensable Brand * Download a two chapter preview >> Download Here * Purchase your copy on Amazon >> Buy Here  * Book: Brand Relevance: Making Competitors Irrelevant, by David Aaker>> Grab Book Here * Book: Brand Leadership: Building Assets In an Information Economy, by David Aaker >> Grab Book Here Guest Info: * Website: https://www.fullsurge.com/ * LinkedIn: https://www.linkedin.com/company/fullsurge/ * Twitter: https://twitter.com/FullSurge   Liked this episode? Please leave a review! If you enjoyed this episode I would consider it a great honor if you would leave a written review on iTunes. It’s one of the best ways to help others find out about the podcast and benefit from the topics we discuss. I read every single comment and would love to hear directly from you as well. I thank you in advance! Play Episode:  

*Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we respond to a question posed by listener Daniel H. from D.C, on “how to know you have the right consultant for your brand” and provide a few things to look for before committing. Question: Daniel asked, “I’m currently in a contract with a graphic designer who is redesigning my website, business cards, logo, and etc. but after hearing your show I’m now worried about my investment.  The designer and I had only two conversations before the project started, and we never discussed any of the foundational brand elements that you speak of. Should I be worried about the results I’ll receive since he doesn’t really know my business? How do you recommend I approach finding the right person for the job.” This is a great question, and in today’s episode, I provide two recommendations for determining if you have the right consultant for your brand. Resources Mentioned: * (Sponsor) Brand Focus Coaching Program: Fast-track the process of building your personal brand and position yourself as an authority in your category with Cultural Sync’s Brand Focus® Coaching Program. Learn More >> Sign-up today * Liked this episode? Please leave a review! If you enjoyed this episode I would consider it a great honor if you would leave a written review on iTunes. It’s one of the best ways to help others find out about the podcast and benefit from the topics we discuss. I read every single comment and would love to hear directly from you as well. I thank you in advance! Play Episode:

*Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast, we speak with Johnathan Grzybowski, co-founder of Penji, on how self-awareness led to a successful professional pivot, why great entrepreneurs are the ones who make the tough decisions, and how he and his team are leading the brand of Penji into the future. Resources Mentioned: (Sponsor) Brand Focus Coaching Program: Sign-up today Fast-track your personal brand development and position yourself as an authority in your category with Cultural Sync’s Brand Focus® Coaching Program Special Offer: Penji 15% off Promo Code >> podcast15  Book: 48 Laws of Power, by Robert Green >> Grab Book Here Book: The Subtle Art of Not Giving a F***, by Mark Manson >> Grab Book Here Book: High Output Management, by Andrew Grove >> Grab Book Here Podcast: The Blind Entrepreneur >> Listen Here Guest Info: * Website: https://penji.co/* LinkedIn: https://www.linkedin.com/company/11154802/* Facebook: https://www.facebook.com/dotpenji/* Instagram: https://www.instagram.com/dotpenji/* Twitter: https://twitter.com/dotpenji Liked this episode? Please leave a review! If you enjoyed this episode I would consider it a great honor if you would leave a written review on iTunes. It’s one of the best ways to help others find out about the podcast and benefit from the topics we discuss. I read every single comment and would love to hear directly from you as well. I thank you in advance! Play Episode:

*Episode Sponsor – Brand Focus Coaching Program* In this week’s episode of the Brand Focus Podcast we discuss “Mesearch” and how using it in place of research can place your brand at an extreme disadvantage. Resources Mentioned: * (Sponsor) Brand Focus Coaching Program: Fast-track the process of building your personal brand and position yourself as an authority in your category with Cultural Sync’s Brand Focus® Coaching Program. Learn More >> Sign-up today * Liked this episode? Please leave a review! If you enjoyed this episode I would consider it a great honor if you would leave a written review on iTunes. It’s one of the best ways to help others find out about the podcast and benefit from the topics we discuss. I read every single comment and would love to hear directly from you as well. I thank you in advance! Play Episode: