Do you really know your ideal customer? If not, The Digi Dame is here to help in this episode of Brand Bites. In this ep, Cassandra provides you with nine questions to ask about your perfect customer, in order to build the right customer persona for your brand.
Want to get started on baking your brand strategy for free? Download The Brand Bakery by The Digi Dame at https://thedigidame.design/the-brand-bakery
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Jun 18, 2023
7 min
Heard of a brand personality but have no idea what it is or how to get one? Cassandra has you covered in this episode of Brand Bites. She discusses developing your unique brand personality for your business identity and growth.
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Jun 11, 2023
5 min
You're the Voice. Try and understand it. Thanks Farnsey! In Episode Ten of Brand Bites, Cassandra finalises the Brand Foundations series and discusses how to hone in on your brand voice and messaging.
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Jun 4, 2023
6 min
Is your brand sitting in it's rightful place? The right place within your market, that is! Episode Nine of Brand Bites continues with the theme of building your brand foundations, with Cassandra addressing your brand positioning.
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May 28, 2023
7 min
Are you a brand visionary? With the help of Episode Eight of Brand Bites, you can be!
In this episode, Cassandra discusses the definition of a brand vision, the importance of having one and how to develop one for your small business.
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May 21, 2023
6 min
Brand Bites is taking you on a mission - a mission possible!
Developing a brand mission may seem like a daunting task, but it's not impossible. In this episode of Brand Bites, Cassandra talks you through the what, why and how of building a solid brand mission for your small business.
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May 14, 2023
7 min
We all have personal values that we share with others around us; which connect us, unite us and nurture a spirit of community. But did you know that building a set of core values for your brand connects you with your ideal customers and builds community around your business?
In this episode, Cassandra discusses how you can cultivate your brand values for stronger brand foundations.
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May 7, 2023
8 min
Do you love telling tales? If you're a natural-born storyteller, then you may agree with J.R.R. Tolkien, who said “Good stories deserve a little embellishment.” And as much as I adore the works of Tolkien, I believe that when it comes to your brand story, your tale-telling should be less embellishment and more authenticity. In this episode, we address how to develop a brand story for your business, that emotionally connects with your audience.
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Apr 2, 2023
8 min
Don't make promises you can't keep! In this episode, we're discussing another building block of your brand foundations - your brand promise. We'll go through what it is, why it matters and how to create one for your business.
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Mar 26, 2023
5 min
Have you got your brand purpose nailed down and prioritised in your business? Or have you absolutely no clue as to what a brand purpose is supposed to be? Well, if you haven't, you needn't worry, because that's the topic of this episode. We'll tackle what a brand purpose is, how to create yours and how to apply it in your small biz. So let's go.
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Send in a voice message: https://podcasters.spotify.com/pod/show/the-digi-dame-graph/message
Mar 19, 2023
6 min
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