Kevin Breaks down five episodes from the relatively new brand, Ladder Life Insurance.  They get classified into three groups; The Good, The Bad, and .... you guessed it ... The Ugly.

Episode 86 – Bad Company Names and How to Avoid Them

Do you watch your competitors crush their marketing and wonder how they're doing it? Do you feel like you're always chasing them and are never the leader?  Discover how to kick your competitors to the curb through the innovative concept of Brand Archetypes.