Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is.  Those that get embraced most often by organizations using archetypes for their brand strategy.  Let’s start by listing them. Here&#8230;

Episode 85 – Review of The Ladder Insurance Brand

Do you watch your competitors crush their marketing and wonder how they're doing it? Do you feel like you're always chasing them and are never the leader?  Discover how to kick your competitors to the curb through the innovative concept of Brand Archetypes.