Here are the ten commandments of branding that I reference in this podcast: STRATEGY Hyper-focus on your strategy No flip-flopping Be Consistent EMOTIONS Know your emotions Avoid all other emotions What&#8217;s the energy level of your strategy? Understand The Law of Attraction (stay positive people) AUDIENCE Know your target audience demographics &#38; psychographics Establish personas&#8230;

Episode 83 – Archetype vs. Stereotype

Do you watch your competitors crush their marketing and wonder how they're doing it? Do you feel like you're always chasing them and are never the leader?  Discover how to kick your competitors to the curb through the innovative concept of Brand Archetypes.