WONDER TWIN POWERS ACTIVATE!!! Today we’re talking about combining archetypes in the process of coming up with a brand strategy. Listen in to hear how Kevin and his twin sister pretended to the Wonder Twins. Here are some of the big ideas when combining two archetypes: It’s possible to pair archetypes, but you have to&#8230;

Episode 82 – The Ten Commandments of Branding

Do you watch your competitors crush their marketing and wonder how they're doing it? Do you feel like you're always chasing them and are never the leader?  Discover how to kick your competitors to the curb through the innovative concept of Brand Archetypes.