FLAME with Brad Hook
FLAME with Brad Hook
Bradley Hook
Tiny Experiments: How to Learn, Grow, and Navigate Uncertainty
40 minutes Posted May 1, 2026 at 11:51 am.
0:00
40:57
Download MP3
Show notes

What if the goals running your life are getting in the way of your growth? Neuroscientist Anne-Laure Le Cunff joins Brad Hook to explore how curiosity, small experiments, and a willingness to be wrong can help us live and learn more deeply.

Anne-Laure Le Cunff — founder of Ness Labs and author of Tiny Experiments — unpacks why we overestimate what we know, how AI tools may be quietly eroding our thinking, and why time-bound experiments work better than rigid goals. She also shares the wake-up call that pulled her out of Silicon Valley and into neuroscience.

TOPICS DISCUSSED

  • The illusion of clarity and the Google / ChatGPT effect
  • Designing a tiny experiment using the PACT method
  • Why goals and habits often fail — and what to try instead
  • Anne-Laure's pivot from Google to neuroscience
  • Response one vs. response two: meeting uncertainty with curiosity
  • The brain as a prediction machine
  • A simple question to leave you with

ABOUT THE GUEST

Anne-Laure Le Cunff is a neuroscientist at King's College London and the founder of Ness Labs, a newsletter read by 120,000+ curious minds. Her research explores the neuroscience of curiosity, ADHD, and lifelong learning. Previously, she led global marketing for Google Fit. She is the author of Tiny Experiments.

Website: https://nesslabs.comNewsletter: https://newsletter.nesslabs.comBook: https://nesslabs.com/bookInstagram: https://instagram.com/neuranneLinkedIn: https://linkedin.com/in/neuranne

ABOUT BRAD HOOK

Brad Hook explores human performance, wellbeing, and values-driven living through writing, podcasting, and global speaking engagements.

Instagram: https://www.instagram.com/bradhookLinkedIn: https://www.linkedin.com/in/bradleyhook

Attend a live experience: https://flame.liveDiscover Brad's work: https://bradleyhook.comValues Institute: https://values.institute