In this episode, we sit down with entrepreneur Iyia Liu to discuss her story from university student to multi-million dollar business owner and the strategies behind her rapid success. From taking calculated risks to securing partnerships with influencers like Kylie Jenner, Iyia has made her mark in the business world. 
 
At the age of 21, Iyia started her first business Waist Trainer with the goal to make an extra $300 a week to cover expenses, but instead sold over $4.5 million worth of product in the first 18 months. From there, Iyia only continued to grow launching multiple new businesses and now teaches others how to do the same. 
 
Join us, as Iyia shares all about her strategy, growth, and greatest challenges. 
 
LINKS 
<a href="https://www.makeithappen.org.nz/" target="_blank" rel="noreferrer noopener">https://www.makeithappen.org.nz/</a>  
<a href="https://gilligansheppard.co.nz/" target="_blank" rel="noreferrer noopener">https://gilligansheppard.co.nz/</a>

28. The Importance of Having a Marketing Strategy with Teresa Ma’aelopa

Welcome to Boxers and Briefs, the podcast where business meets no-nonsense discussion. Hosted by Lisa Garrud and brought to you by Gilligan Sheppard.

This podcast covers a range of topics central to business, from leadership and strategy development to tax considerations, employee matters, purpose and vision and everything in between. We interview professionals and get to the guts of real-life business stories. Whether you're a seasoned entrepreneur or just starting your business journey, Boxers and Briefs is here to help you navigate the challenges.