<p>What makes a good salesperson, and what common techniques are a waste of time? Dive into the fascinating world of sales psychology with our expert guest, Bill James. Whether you&#39;re a seasoned sales professional or just getting started, this episode is an essential discussion on the art of selling with psychology.

Bill James is an internationally recognised sales guru and the co-founder of Attain, a revenue consulting agency. He is also a certified speaking professional with multiple awards to his name. </p>
<p>
LINKS</p>
<ul>
 <li>Attain website <a href="https://weareattain.com/" target="_blank" rel="noopener noreferer">https://weareattain.com/</a> </li>
 <li>Visit <a href="https://gilligansheppard.co.nz/">https://gilligansheppard.co.nz/</a></li>
</ul>

17. Leadership and Imposter Syndrome with Richard Conway

Welcome to Boxers and Briefs, the podcast where business meets no-nonsense discussion. Hosted by Lisa Garrud and brought to you by Gilligan Sheppard.

This podcast covers a range of topics central to business, from leadership and strategy development to tax considerations, employee matters, purpose and vision and everything in between. We interview professionals and get to the guts of real-life business stories. Whether you're a seasoned entrepreneur or just starting your business journey, Boxers and Briefs is here to help you navigate the challenges.