In this episode we interview the founder of Labne By Lulu, and we discuss ways of writing a mission and vision statement, and the importance of a domain name,  Vision Statement A vision statement can be such a buzzword in today’s business world, so it may seem like this big confusing thing; however, it is actually quite simple. A vision statement is the company’s outlook for its future. In other words, where is the company headed? Mission Statement Your mission statement differs from a vision statement in that it provides tangible goals to abstract concepts. It defines the product or service you are offering, as well as your target market. It also identifies the problem or passion that your company focuses on. What is a domain name? A domain name is the name you choose to use for your website. For example at  Boutique Digital Marketing, our domain name is Boutiquedigitalmarketing.com. Although ours does, your domain name does have to be the same as your business and it does not have to end with .com, it could end with other things like .org or .net. If you do decide to deviate from .com, keep in mind that, due to its popularity, most people end up typing .com anyways. No matter which one you choose to go with, the domain name should be related in a way that people can easily link it back to your business and its functions. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Do you struggle with building a dream team for your company? Do you struggle with finding the right clients?  If so, this episode is for you! You don't want to miss this episode with the experienced entrepreneur founder of Leaders Beyond Cedars, and Cofounder of Box for Health, Julie Lattouf!  

Things to know Before Making a Digital Marketing Strategy Digital marketing has a lot of new and fancy tools that you may want to explore, but before you do that, you will need to go back to the basics. One of the most basic and fundamental notions of digital marketing and marketing in general is the creation of a marketing strategy. In this podcast, we will discuss: The five Ps Environmental Segments Target Market Finding Your Competitive Advantage 5  Factors that Affect Demand  1. Income 2. Population Size  3. Competition  4. Taste or Preference 5. Expectations  Interview with Michelle Person  Michelle is an author and the founder of Just Like Me Books. She has an amazing story and a wonderful initiative to share with all of us!  

If you have a business, then you probably have a certain budget to operate by. This budget has its constraints that may be a little confusing. In this article we clarify and simplify these constraints so that you can run your business in most efficient way possible. This podcast will discuss: What is an opportunity cost? Marginal decision making What are sunk costs? We also have an amazing interview with Ms. Shatoria Teague own of Always & Forever Formal Wear in Beloit Wisconsin   317 State St Beloit, WI 53511. In this interview she tells us about her experience as a small business owner, and how she has overcome all the challenges that came her way! 

In the first part of this week's show we will talk about how to motivate your employees so that they enjoy working with you!  How to Keep Your Employees Motivated - Intro - You may be feeling like your employees are lacking motivations. If that is the case, you are probably wondering what it is that you do to increase their morale. Fortunately, you are not the only one going through this situation, and fortunately there are solutions. In this podcast we go through ways that will help you increase motivation beginning with job design and ending with empowerment. Can Customers Access Your Services - Intro -  Do you have a great product or service? I hope that the answer is yes, otherwise check out our articles on designing great products and services. Now that you have those, now it is time to sell that product or service. So, something that you must consider is the accessibility of your product to your desired customer. Here is the thing, we live in a world where almost everything is on demand, and user experience is highly important. In fact it is a major focus point of digital designs. So, in a world that is filled with instant gratification, your products or services need to have a similar experience when it comes to accessibility. Think about all the times you clicked off of a website because it was taking too long to load. Well, that would mean that the product you were looking to buy, or the content you had wanted to look at was not as accessible as you had hoped. As a result, you decided that it was not worth your time or your efforts. Interview with the Cofounders of United UV-C Shane Gray & Dave Anderson

How Your Team Affects Your Growth Do you ever feel like your employees are lacking in motivation? You’re not alone, but there might be a solution that could help you. You should consider changing your organizational structure into a team-based structure. Using these types of structures can help increase motivation and efficiency in the workplace. In this podcast we will discuss the following: Understanding group behaviors Group divisions Tips for growth The Social Media Channels Should You Be Using for Your Business Ever being confused about which channels you should be advertising through? Well, you are not alone. In the second segment of our podcast we focus on things you should consider when choosing the right channels as well as some of the different options available.  Interview with Roland Bachoura  Roland is an entrepreneur with several businesses in Souther California including jewelry, real estate, and music. 1   --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode we talk about   The four Types of Planning Strategic Tactical Operational Contingency Making a Lasting Impression  Do you want people to purchase your product or service? Yes! Well, you need to create a message that would entice the customer to make the purchase. This doesn’t mean you lie to them to make a sale, but rather that you showcase the greatness of your product. That is done solely through the power of effective communication. Communication is a very powerful tool; if used correctly it could be very effective particularly in raising awareness. Interview with Denise Loutfe  Denise is the founder of BZ Mama; she is a certified Health Coach and is going to tell us all about the amazing transformations she offers her clients.  

Join us on this week's episode where Rita Saikal provides insight on how to better manage a small business, and how to design an award-winning service.  Also joining us this week is Dr. Mike Daher owner of Pax Pharmacy to give us his insight on owning a pharmacy business. 

In this episode we talk abut things you should know if you are looking for a job. We also talk about marketing your products, and we give an example of a good case study. 

In this episode we talk about your brand, what is it? and How do you develop it?  We also discuss the role of an effective leader and how to become one. Lastly, we have an interview with the amazing Jacque Mgido from Jacque Mgido Cosmetics, that will tell us all about her experience as an entrepreneur and what led her to take on this venture.   --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app