Can a North Carolina distillery really take on the heavyweights of the Bluegrass? Today, we’re joined by Pete Barger, the co-founder of Southern Distilling Company, to talk about how he’s disrupting the craft bourbon landscape from just outside of Charlotte. Pete brings a unique background of engineering and agricultural expertise to the table, and he’s sharing the story of how they built a massive, state-of-the-art operation that’s doing everything from contract distilling for powerhouses like Brothers Bond to winning double golds with their own Paragon wheated bourbon. Pete breaks down their commitment to regenerative farming and how sourcing local North Carolina grains creates a flavor profile that stands out in a crowded market. We also taste their American Single Malt and just wait until you hear Ryan's reaction. This is what American Single Malt has been missing. Show Notes:The craft bourbon movement's landscape in North CarolinaMerging engineering with whiskey-makingTackling the whisky provenance debate: quality vs. originCollaboration insights: Brothers Bond and regenerative agricultureThe role of barrel selection and innovative finishesThe introduction of honey-cask bourbon and its market strategyFuture plans for Southern Distilling and commitment to communityLearn more about your ad choices. Visit megaphone.fm/adchoices