Is the classic "unicorn" whiskey officially dead, or is the market just finally giving us what we’ve been asking for? On this edition of the Bourbon Community Roundtable, our panel is breaking down how 2026 is shaping up in the world of whiskey releases. With older age statements hitting shelves, pricing pressure mounting, and an avalanche of finishes and experimental wood treatments coming from both heritage giants and craft newcomers, picking a clear bottle of the year is harder than ever. We dive into the heavy hitters and sleeper hits catching everyones attention, including the Blade & Bow 12-Year Solera, Parker’s Heritage 20th Edition, Garrison Brothers Cowboy Bourbon, Dragon’s Milk Origin toasted and amaretto releases, Four Roses’ latest experiments, New Riff’s 6-year wheater, Old Soul’s house distillate, Leiper’s Fork’s 10-year blend, Lost Lantern’s 50-state blend, and an Angel’s Envy stout finish that surprisingly delivered. We wrap up by asking the big question: in a flatter market overflowing with high-quality, accessible bottles, what actually makes a bottle legendary today? Show Notes: How 2026 compares to recent years with older age statements, pricing pressure, and fierce market competition. The wave of experimental finishes and wood treatments shaping consumer attention across large and craft distilleries. Highly anticipated releases on the panel's radar, including Parker’s Heritage 20th Edition, Blade & Bow 12-Year Solera, and Garrison Brothers Cowboy Bourbon. Standout craft and independent releases from New Riff, Dragon’s Milk, Old Soul, Leiper’s Fork, and Lost Lantern. The evolution of "unicorn" whiskey and whether extreme scarcity is losing its grip on the bourbon community. Learn more about your ad choices. Visit megaphone.fm/adchoices

Heaven Hill Grain to Glass returns with its wheated “Year of Wheat” release. This 6 year, 107.8 proof bourbon brings sweet candy, maraschino cherry, cherry Pop-Tart, and creamy dessert vibes with a finish that kept us talking.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 21st 2026. Heaven Hill is joining the fun on E!’s upcoming mixology competition series, Cocktail Wars, Bardstown Bourbon Company has two new releases, and Maker's Mark Cellar Aged 2026.Show Notes: Heaven Hill partners with E!’s Cocktail Wars competition series featuring Deep Eddy and PAMA Give 270 launches Bourbon Raffles Serial No. 013 benefiting the Hanger Foundation St. Louis Bourbon Society announces 2026 St. Louis Bourbon & Cocktail Festival for October 9 Bardstown Bourbon Company reveals 2026 releases: Lochs of Jura Finish and 2026 Discovery Redemption Whiskey introduces Single Barrel Bonded Bourbon and returns 18-Year-Old Ancients expression Stranahan's debuts historic 11-Year-Old Bottled-in-Bond American Single Malt Whiskey Branch & Barrel Distilling launches first-ever corn-forward Straight Rye Whiskey in Colorado New Riff Distilling brings back award-winning Sherry Finish Malted Rye at barrel proof Koopers Whiskey releases limited 8-Year Texas Oak Bourbon finished in local toasted barrels Maker's Mark announces Cellar Aged 2026 release blending 11-, 12-, and 14-year bourbons Learn more about your ad choices. Visit megaphone.fm/adchoices

Single barrels have changed. It was once a time where it was a simple trip to a Kentucky warehouse but now it's morphed into a tech-driven, digital community experience. On this episode, we sit down with Michael Nagdi, co-founder of The Prime Barrel, and Garry—better known as "Mr. G"—chief taster and host of the Prime Barrel Chronicles. Michael shares his journey from retail into pivoting during the pandemic, taking his traditional retail setup into an online barrel club built on Discord, education, and exclusive access. But Prime Barrel isn't just picking regular old barrels—they’re leveraging tech like NFTs as digital membership cards and embedded NFC chips on bottles that let their club members unlock tasting notes, watch videos from the pick, and even provide that information back to distilleries for real-time data on where bottles are actually being opened and enjoyed. Show Notes: Behind the scenes of building The Prime Barrel and pivoting from retail to an online-first model during COVID. How Discord and digital access transformed a local bottle-picking group into a thriving nationwide community. Using NFTs and NFC-chipped bottles to unlock exclusive tasting notes, videos, and real-time consumer data. Mr. G's journey into bourbon, selecting barrels for diverse palates, and hosting the Prime Barrel Chronicles. Current market trends: high age statements, the shift away from finished whiskeys, and upcoming distillery experiments. Learn more about your ad choices. Visit megaphone.fm/adchoices

Evan Williams celebrates America’s 250th with a blue wax, 117.76 proof single barrel that takes a surprisingly different turn. Cinnamon pastry, burnt kettle corn, herbal spice, and a funky finish make this one anything but ordinary.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 14th 2026. The Bourbon and Beyond line up with set times has been announced, US Circuit Court of Appeals has reversed the decision on Bad Spaniels, and Chattanooga Whiskey has announced Chattanooga Whiskey Moldovan Ice Wine Cask Finished.Show Notes: Festival details and culinary lineup revealed for 8th annual Bourbon & Beyond in Louisville 9th Circuit Court rules for VIP Products, overturning Jack Daniel’s dog toy sales ban California craft distillers face deadline as direct-to-consumer delivery rights near expiration Next Century Spirits acquires Chicken Cock Whiskey and Grain & Barrel Spirits portfolio Brown-Forman partners with E! network for new "Cocktail Wars" competition series Indianapolis-based Circle City Whiskey Co. celebrates major growth as an independent bottler Copper & Kings expands reach with new direct-to-consumer online shipping program Hard Truth Distilling announces Master Distiller’s Reserve Dark Roast Rye for fall release Garrison Brothers reveals 2026 Cowboy Bourbon at 141 proof for September release Chattanooga Whiskey launches Moldovan Ice Wine Cask Finished bourbon Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we’re bringing you live, boots-on-the-ground coverage directly from the Pursuit Spirits booth at the Kentucky Bourbon Festival in Bardstown. This action-packed compilation captures the energy, debates, and dynamic voices shaping modern whiskey culture. We kick off by tackling the push-and-pull between digital marketing, detailed tasting notes, and the essential trust built through live tastings. From there, we explore how fresh, diverse perspectives are breaking traditional industry molds, why balance and distillate quality beat arbitrary age statement numbers every time, and how tight-knit communities keep enthusiasts connected beyond the bottle. Plus, we throw down in a live debate comparing the innovation of craft distillers against the scale of heritage titans, and wrap up with a look at how social algorithms, hype, and online content creators drive today’s bourbon market. Pour yourself a drink and experience the best of the festival floor with us! Show Notes: Live coverage directly from the Pursuit Spirits booth at the Kentucky Bourbon Festival in Bardstown. The balance between digital marketing, detailed tasting notes, and building trust through live tastings. How fresh, diverse voices and perspectives are reshaping traditional whiskey culture. Why distillate quality and overall balance matter far more than age statements. The role of tight-knit communities in keeping whiskey enthusiasts connected beyond the bottle. A live debate comparing the innovation of craft distillers against the scale of heritage brands. How social media algorithms, hype, and online content creators drive today’s bourbon market. Learn more about your ad choices. Visit megaphone.fm/adchoices

Another PursuitPalooza is officially in the books. If you’ve never made it out for one, the whole idea is to pull back the curtain and give our listeners a completely immersive experience right here in our backyard, leveraging all the relationships we’ve built over years of running this podcast. This year’s lineup was heavy. We spent the weekend hitting spots like Old Carter, Wild Turkey, Larrikin, and Whiskey Thief—giving everyone access to rare pours, a deep dive into the actual distillation process, and a chance to hang out with some of the best folks in the whiskey community. Plus, we finally christened our new home right on Whiskey Row with a live AMA podcast recording, capped off with an exclusive single barrel selection for the Pursuit Series crew. On today’s episode, we’re recapping the whole chaotic, incredible weekend.Show Notes: Pursuit Palooza Background & History Unique Distillery Visits and Experiences Community Building and Fan Engagement Honey Hog Bourbon Release Reflection Prepping for Kentucky Bourbon Festival Learn more about your ad choices. Visit megaphone.fm/adchoices

We fresh-cracked the 2026 Michter’s 10 Year Rye to see if it still lives up to the hype. Sweet oak, cherry, and a surprise tropical twist made this one a fun pour to revisit.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 7th 2026. Old Overholt Extra Aged Cask Strength 11YR, Jack Daniel’s Distillery Series Selection #17 High Angel’s Share Straight Tennessee Whiskey, and Uncle Nearest now has a proposed court date.Show Notes: Uncle Nearest legal dispute moves forward as parties propose an October 2027 trial date. MGP Ingredients reports a 59% drop in bulk whiskey sales despite growth in premium brands. Chevalier Casks launches an online exchange for trading barrels, bulk spirits, and cooperage. Author D.T. Poole releases The Men Who Made American Bourbon to explore the real history of six pioneers. Overholt debuts its 11-year-old Extra Aged Cask Strength American Rye 2026 Edition. Middle West Spirits launches the Old Elk 10-Year Collection following its brand acquisition. Historic whiskey brand H. Obernauer & Co. revives in Pittsburgh after 110 years. Jack Daniel’s unveils its 10-year, 138.4-proof High Angel’s Share Tennessee Whiskey. Wyoming Whiskey releases State of the Union, a limited 6-year-old straight bourbon. Dancing Goat Distillery launches Stillman's Sonder with new bourbon and single malt releases. Jefferson’s Bourbon debuts an ultra-rare 20-Year-Old Founder’s Reserve finished in Bordeaux casks. Learn more about your ad choices. Visit megaphone.fm/adchoices