<ul>
<li><a href="https://iamashley.co.uk/how-has-the-rebrand-performed-4-months-on">How has the rebrand performed 4 months on? blog post</a></li>
<li><a href="https://withjack.co.uk">With Jack</a></li>
<li><a href="https://share.transistor.fm/s/f0313cde">The processes and reasons behind With Jack's rebrand</a></li>
<li><a href="https://iamashley.co.uk/newsletter">My newsletter!</a></li>
</ul>

Should you build a product for a user segment you're not a part of?

A transparent account of bootstrapping an insurance business as a solo founder.