High-ticket offerings have become such a passion topic for me because of how much success I’ve seen from them. After a recent audit of my first virtual summit, I figured out that I made over 5 figures from premium passes to lifetime access, bonus courses, etc. I felt that my authority level was at an all-time high, so what better time to launch a high-ticket offer? The problem was that I had just launched a lower level offering at the time. I was able to relaunch using the same email sequence and sent it to my current list which now had some new people. Long story short, I wound up making 150% more than the virtual summit itself.After that first summit, I continued to work with speakers from the summit, promoted their products, and did webinars with them. I made a ton of money in affiliate business, but I had never done a thorough audit of everything to know an exact number. After spending some time with the data, I had, I realized that I had made multiple 6 figures from all efforts related just to that first virtual summit. A high-ticket offer can really transform your business, especially if you pair it with a virtual summit. I’m also now a huge fan of the descension, or down selling model for offerings. If you lead with your high ticket offer right out of the gate, people who aren’t a fit will fall into your lower-level offerings, allowing you to still make money. What’s Inside:Why your business needs a high ticket offering.How to audit your virtual summits.Why the descension sales model works for high ticket offersMentioned In This Episode:Ray.fm

Christine Kloser is a transformational author coach, a USA Today and WSJ bestselling author, and an award-winning publisher. She helps professionals and experts fulfill their calling to write and publish their own books that will leave an impact on the world. Christine got into writing and publishing in 2002 by helping her husband with his first book. In 2005, she published her own book, a collection of inspirational stories from women entrepreneurs. Her signature program, “Get Your Book Done”, is based on more than a decade of time-tested and proven processes to make writing your book easier and better than you ever thought possible.A lack of clarity is the biggest reason why people don’t get started. Instead of getting help, they get caught up in what Christine calls the “author’s merry-go-round”. People get stuck because they’re not asking themselves the right questions. They also get hung up on marketing and publishing before they even know who their ideal reader is. Christine challenges her clients to dig into what kind of transformation they want for themselves, their readers, their businesses, and the world through their writing. Once they have that down, writing the book becomes easy. Many new authors also try to tackle everything themselves instead of getting help from a coach or expert that can guide them through the process. It’s important to seek out a coach that resonates with you and do not settle for the first person who persuades you. Christine has a one-day virtual event coming up on 10/30 called the Transformational Author Experience. I have more information on my website, and you can get there directly by clicking the first link below.What’s Inside:The 4 questions to ask yourself when you’re finding clarity to write your bookWhy it’s important to choose an author coach that’s a perfect matchDetails about Christine’s upcoming event, the Transformational Author ExperienceMentioned In This Episode:Ray.fmRay.fm/TAEChristinekloser.com

Eric Van Der Hope is the creator of the Publishing Success Summit and is known for his expertise in digital publishing. Through his work, he has helped thousands of authors get published. Eric became interested in digital publishing in the late 90s and published a few books of his own. He studied some of the leaders in the industry, learned affiliate marketing, and then realized he could make money through his own products and services. Since 2010, he’s been dedicating most of his time to coaching other authors. Leveraging additional income streams along with selling copies of your book always helps maximize profits. When coming up with your own unique ideas, asking yourself how you can use your book to make money is way more effective than asking how you’d sell a ton of books. Selling coaching or courses that are based off the material in your book often generates more profit than selling books alone. Becoming an author helps you prove your credibility to potential customers and helps you build genuine rapport.If you’re stuck on which income streams to try, figure out what your passions are and start researching your options. Not all income streams appeal to everyone, for example, an introvert may not feel comfortable being on camera and hosting a digital summit. You also don’t need to be an expert in your niche to write a book. Writing your book then turns you into the expert, due to all your hard work and research that went into getting it published. Being an author makes you an authority that can open many doors to business success.What’s Inside:The top income streams you can create from your book.Questions to ask yourself when choosing the right income stream for you.How to use your book as a credibility benchmark to generate profit.Mentioned In This Episode:Ray.fmEricvanderhope.comEric Van Der Hope on FacebookEric Van Der Hope on Twitter

Gundi Gabrielle is a digital nomad and branding expert. As a former conductor and pianist, she once ran her own successful music company. She also went to medical school and became a social entrepreneur, raising money for Doctors Without Borders. After a major crisis, Gundi decided to shift gears in her career and started researching ways to make money online. She fell into self-publishing and wrote her first book on how to build a blog, which did very well and allowed her to begin traveling more. Gundi has since published several books and started Sassy Zen Girl, a community for those who want to develop their business and marketing skills with a fun twist.Your brand must give you goosebumps before anyone else. If you are in love with your brand and messaging, others will resonate with your style and become loyal fans. It’s also important to choose a niche, and even a sub-niche, to be able to stand out and become an influencer. Storytelling is a powerful tool in branding, as it helps people connect with you and makes you relatable. Being realistic as you’re developing your brand will help ease overwhelm. Many people think they can build out their brands in a week when it really takes time and many adjustments as you go. Branding is always a work in progress.Becoming a thought leader doesn’t mean that you have to be super-famous with millions of followers. Being a micro-influencer and being known within your niche can translate into a huge success. Once you become an author, you can use your book to connect with others and create a community. Starting a Facebook group is a great way to get to know your readers and it helps them connect with other like-minded people. With social media, you don’t have to be present across all channels. Choosing one or two of your favorites and learning how to grow those platforms is much more manageable.  When building an audience on social media, take the time to make genuine connections and grow your following authentically.What’s Inside:5 ways to build an irresistible personal brand.Why it’s important to choose a niche when you’re first starting out. Tips for becoming a thought leader in your field.Mentioned In This Episode:Ray.fmInfluencer Fast TrackSassyzengirl.comDreamclientsonautopilot.com

Cloris Kylie is the author of Beyond Influencer Marketing and is an expert at making long-lasting connections. Collaborating with influencers saved Cloris’ business. After becoming frustrated with creating content and feeling like no one noticed, she started reaching out to influencers in her ideal audience. From there, everything changed. Cloris likes to send a signed copy of her book to influencers to start building relationships with them. If you’re reaching out to someone for the first time and want to collaborate, you’ll want to provide them something of value. Gifting influencers with your book goes beyond them giving you a shout-out on social media. It establishes you as an authority and sets the stage for long-term collaboration.Aside from your book, you can also leverage your platform to give them value. For example, you can go live with them on Facebook or Instagram or feature them on your podcast or blog. If you’re launching something within your business, you might want to ask them to be a part of it. It’s important to know your long- and short-term objectives before reaching out. Although it’s standard practice for people to build their list up to a certain number before contacting top influencers, that doesn’t always matter. If you can provide value to someone and genuinely nurture a relationship, that’s way more important than how many people are in your audience.A great next step for a virtual summit or an event where you’re hosting several different influencers is to have a debrief call afterward. This allows you to share feedback and lessons learned and helps connect the group with each other. Cloris offers 1:1 coaching for those interested in taking their networking skills to the next level. For more information about her book and coaching services, her website is linked below. Cloris also offers a free guide on connecting with influencers after you join her email list - be sure to check it out.What’s Inside:How influencer marketing helped Cloris grow her business.Ways to provide value to influencers to nurture relationships.Why you should let your personality show right away when building connections.Mentioned In This Episode:Ray.fmCloriskylie.com

Author and entrepreneur Cary Richards always knew he wanted to run his own business. He first worked in a corporate setting, spending decades in outside sales. He eventually wanted to try doing something online and got into self-publishing books on Amazon. He was successful but realized that selling books alone wasn’t going to achieve the financial goals he was striving for. After taking several courses and reading many books, Cary stumbled across a concept known as curating bundles. A bundle is essentially material sourced from several experts within a niche, packaged into one product. Cary co-created Infostack, which is a company that does the bundling process extremely well. Along with his partner,  Cary was able to scale the business and is now wildly successful. Each partner that’s featured in an Infostack bundle (or “stack”) provides something of value, and then the product is sold to an email list. Cary begins by compiling lists of people that have relevant content to a particular niche. They’re at the point now where they have so many contributors that cold outreach has significantly decreased. Usually, a stack will have between $1500 and $4000 worth of material included but is sold for much less (around $40). Infostack uses a very short launch period of about a week, which creates urgency and makes a stack an impulse purchase. For contributors, being in a stack can earn them money through an affiliate program and can also build out their own list. Overall reach on any given stack can be anywhere from 350,000 to 1.3 million.Cary realized that being a curator instead of an expert was very lucrative. For those who resonate with this type of model and want to get started, choose a niche, and start researching the experts in that area. You could also host a virtual summit and offer a bundle to go along with it. When reaching out to folks, being genuine and enthusiastic about who they are and what they do will go a long way. Cary invites anyone who is interested in getting started with their own bundle enterprise to reach out to him directly at [email protected]'s Inside:Cary’s story and how Infostack was created.How being a curator vs. an expert in a niche can make you successful.Tips on how to engage and network with influencers.Mentioned In This Episode:Ray.fmInfostack.io

Alinka Rutkowska is the CEO of Leaders Press, a USA Today and Wall Street Journal best-selling publishing company. Alinka creates books for entrepreneurs from scratch and launches them to bestseller status with an impressive 100% success rate. Leaders Press is a hybrid publishing company and the only one with a sales agreement with Simon & Schuster. A goal of many authors is to maximize their authority in their field and becoming a USA Today the best-selling author is the best you can be.Alinka turns many of her authors into bestsellers through anthologies. Becoming a USA Today bestseller is a huge undertaking. Every book that makes the list is never there by chance. It always takes an orchestrated effort planned well in advance to get the author to that place. By becoming an author in an anthology, you can spread the cost of using a service like Leaders Press to get the bestseller title. Anthologies, like virtual summits, are a great way to connect with other authors and form strategic partnerships. A large audience or subscriber list (250K) is the recommended audience for making USA Today's bestseller. It’s all really a numbers game, as the more people you can reach, the more people will buy your book and push you to the top. Another benefit of being in an anthology is that you can share audiences and get closer to that ideal subscriber number together. The USA Today bestseller title opens many doors for authors, and it can be used your entire career. It is way more important to find out who can help you get there versus trying to figure out the “how” by yourself. Learn more about Alinka and Leaders Press here.What’s Inside:How Leaders Press turns authors into bestsellers guaranteed.The benefits of being in an anthology and how it can get you on a bestseller list.Why the right connections are better than technical knowledge when it comes to making a bestseller.

Honorée Corder is a strategic book coach who helps professionals and entrepreneurs become authors. She’s also the author of 53 best-selling books in several different languages. Honorée wrote her first book in her twenties and built her business from there. One of the main things she helps her clients focus on is making sure the book they write sustains them over the years. The biggest indicator of a book’s success is how well it’s published. There is a huge difference between an indie-published book and a professional book, so it’s well worth your time and money to make sure it’s done right.After you write your book and you have an audience, they’re going to want to know what else you have. Creating a follow-up workbook or even a course is a great way to start setting up your book business. Along with generating royalty income, books can serve as a foundation to build from. You can also write another book within the same “universe” as your first one to help build out your portfolio.Building long-term relationships with other authors and entrepreneurs help your business thrive. Connections can help lead to new opportunities and shared audiences. Having a strong email list helps you stay in touch with your audience and getting on the lists of those you admire can help you make new connections. Most authors are just regular people who love to hear from those who were impacted by their work. Providing value for your readers and clients always comes back to you, so don’t be afraid to give.What's Inside:Why spend extra time and money on professional publishing sets you up for long-term success.How to create more products and courses from your book to generate additional income.How long-term relationships with other entrepreneurs create more business opportunities.

Rob Kosberg is a great friend of mine. He’s an author and the founder of Best Seller Publishing, a company that helps authors promote their books and grow successful businesses. Rob started out in real estate, but after the housing market crashed, he decided to write a book and went all in. He used radio media to promote his book and wound up landing several clients through giving away free copies. Rob still uses this strategy in his business today and has folks simply pay for shipping. This then funnels potential clients into his business where all he has to do is close them.Books can supercharge your credibility in whatever your field may be. You’ll want to spend some time making sure that you’re writing a book that aligns with your business to attract ideal clients. Knowing what questions your clients have can help you write the book that will answer them, making your book the perfect introduction to you and your business. Once you have a solid funnel in place, the clients will come, and you can lead them into more ways of working with you. One of the biggest mistakes new authors make is that they think their work is done once their book is finished. They often move on to the next thing before giving their book a chance to make their money through other avenues. Rob helps his clients turn their books into lucrative businesses. His team works with many different authors, each with unique business goals. Learn more about Rob, his business, books, and more by checking out his website below.What’s Inside:How Rob used radio media to promote his book and grow his business.How you can use your book to generate leads for a high-ticket offer.Why giving away free copies of your book is a great way to land clients.

Navid Moazzez is the founder of Virtual Summit Mastery, a program that I used to create Book Profit School. We all know how popular virtual summits are today, especially for building out your email list, promoting your book, and making solid connections with other influencers. Navid knows exactly what it takes to make your summit a success, even if you’ve never done one before.A virtual summit allows you to repurpose any content you’ve created inside of it to further promote your brand. Videos can turn into a YouTube channel, or you can use the transcripts to create lead magnets, apps, or even a new book. Running a virtual summit is for everyone, no matter what niche you’re in. There are folks in very specific niches that are the first in their areas to do them and are getting incredible results.  Navid’s Virtual Summit Mastery program offers people a strategy and framework so that you don’t need to be a designer or great with tech to get started. He also has a ton of free resources available on his website (link below). What’s Inside:How you can monetize your virtual summits and use them to create your business.Why you should start with the end in mind when creating a summit.How you can repurpose your virtual summit content.Mentioned In This Episode:ray.fmNavid Moazzez on LinkedInNavid’s Website