
What has the 2023 season been like for manufacturers in the recreational boating industry? What potential challenges and opportunities lie ahead in 2024 - and beyond? What does it mean for a boat builder to be a good partner with dealers? How has the production landscape changed? Join Boating Industry Insider host David Gee as he brings in the perspective of Anthem Marine CEO Mark Overbye for the answers to these questions and more. Overbye, a contributor to Boating Industry, is a championship winning water skier and has been involved with Supra, Moomba, Gekko, Montara Boats and is now building aluminum wake surf boats with Anthem Marine.
Aug 23, 2023
21 min

Are you a sales detective, or still stuck peddling products while spewing out features and specs? Today the highest performing salespeople aren't solution selling. They're actively engaged in problem finding, taking prospects through a discovery process. In this Boating Industry Insider episode, host David Gee talks with technologist, inventor and serial sales platform start-up leader Lief Larson about the state of the sales landscape; new tools, new technologies, new methodologies and whether sales people have kept pace. Find out how - and why - the top 20% of sales professionals are outperforming the bottom 50% combined.
Jun 5, 2023
21 min

Boat sales. Everyone's favorite subject, right?! Jack Ellis, founder of Florida-based marketing and data-services company Info-Link doesn't sell boats for a living. But he does track boat sales for a living. And in this Boating Industry Insider podcast episode from the recent Miami International Boat Show host David Gee will ask Jack about the last couple of years in the recreational boating industry, what 2023 might have in store, and what might happen with all of those new boat owners that came into boating during the pandemic. Also find out why Jack calls this a "market of multiple segments."
Mar 30, 2023
17 min

How has the shared access model of boat clubs impacted overall recreational boating participation and boat ownership? Why are the demographics of boat club members different than that of the general boating owning population? What has fueled the growth of Freedom Boat Club? Join Boating Industry Insider host David Gee as he interviews Freedom Boat Club President Cecil Cohn from the Miami International Boat Show. They'll discuss how Freedom went from 170 locations to over 370, and how they're working to get more people on the water.
Mar 1, 2023
23 min

Everything you wanted to know about marinas, and didn't even know to ask. Boating Industry Insider host David Gee is joined by Dan Cowens, the architect of Oasis Marinas’ vision to provide high-quality marina management services around the world. Dan pulled from his 25+ years in hospitality management to build the customer-centric philosophy at Oasis. Under Cowens' direction, Oasis Marinas grew from one property in Baltimore to 60+ marinas across the country. Dan is also the cofounder of marina technology brand, Snag-A-Slip, which now supports over 750 marinas worldwide, and maintains a database of 1 million+ users. In this episode they will discuss the history of the marina industry, the current state of the marina business, the role marinas play in the overall recreational boating industry and what the marina business needs to thrive into the future.
Jan 17, 2023
23 min

The new year is bringing new changes for boat shows, as Discover Boating uses the 2023 boat show season to continue their multi-channel, industry lifestyle branding efforts. The goal? Connecting more directly with a much broader group of potential boaters. Boating Industry Insider host David Gee is joined by Ellen Bradley, Chief Brand Officer and SVP of Marketing and Communications for NMMA, as well as by Jennifer Thompson, SVP, Boat & Sportshows for NMMA. They discuss how and where boat shows fit into the overall recreational boating industry marketing landscape, how boat shows can create transformational experiences, and detail the ways the new Dealer Finder, the new Boat Finder and existing Brand Finder, will work together and be amplified through the 11 Discover Boating boat and sport shows.
Dec 15, 2022
20 min

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Brunswick's Dave Foulkes and Aine Denari
Inventory challenges, rising prices, rising inflation, rising interest rates, and demand questions. Those are things the recreational boating industry is grappling with, and Boating Industry Insider host David Gee discusses them with Brunswick CEO Dave Foulkes and President of Brunswick Boat Group, Aine Denari. If they're concerned, they're not showing it though, as they both are overwhelmingly bullish about the boating industry, both today, and into the future.
Nov 2, 2022
16 min

Now is a great time to think about boosting your dealership's revenue, and one way to do that is by offering - or expanding - extended warranty protection programs. Join host David Gee as he welcomes Jay Demaske, Vice President of Dealer/Agent Relations at United States Warranty Corporation/Eagle Extended Service Protection Corporation. They'll talk about why this time of year in particular is critical to watercraft dealerships, some of USWC's growth initiatives, what their claims adjusters are seeing in the field right now, some of the biggest challenges to dealers and repair shops, and what's involved in onboarding as a new dealer or switching to a different service contract provider. Jay will also detail why they are returning as a sponsor to this year's Boating Industry ELEVATE Summit Conference in Orlando, November 14-16.
Oct 17, 2022
14 min

Globally, the electric boating industry generated $5 billion in revenue in 2021, and Allied Market Research is predicting a massive, 12.9% compound annual growth rate (CAGR) for the foreseeable future. In this latest Boating Industry Insider podcast episode, David Gee speaks to Vision Marine Technologies CEO Alex Mongeon. He is a former powerboat racer turned electric boat manufacturer, and has some interesting insights into the challenges and opportunities in this growing segment of the recreational boating industry.
Sep 26, 2022
22 min

Many of the hundreds of thousands of new boaters who have taken to the water since the pandemic are not only new to boat ownership but have not had any prior boating experience at all. How has this changed the dynamic of boating, particularly when it comes to safety? What can boat builders, dealers, trade association professionals and even experienced citizen boaters do to make boating safer for everyone? Join Boating Industry Insider host David Gee, as he welcomes Jim Emmons, Executive Director of the Water Sports Foundation, Bill Yeargin, President and CEO of Correct Craft, and Jeff Husby, CEO of the Watersports Central group of dealers, as they discuss such topics as the engine cutoff switch, alcohol use and the importance of personal flotation devices. They also talk about how to model and share safe boating practices in every outing, and how to make safety a topic in demos, deliveries, and marketing and messaging. Boating is an inherently safe activity, and getting safer all the time according to U.S. Coast Guard data, so let's all do our part to make sure the world knows that!
Aug 29, 2022
25 min
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