Podpage for Blubrry Podcasters In this episode of Podcast Insider, Mike Dell is joined by Brenden Mulligan, founder of Podpage, to talk about Blubrry’s new Podpage integration and why having a dedicated podcast website still matters. Blubrry hosting customers now have access to a free Podpage-powered podcast website, giving podcasters an easier way to create a professional home for their show without having to build or maintain a website from scratch. Mike and Brenden discuss how the partnership came together, what happens to existing Blubrry podcast landing pages, and how podcasters can customize or upgrade their new sites. They also dive into the bigger role podcast websites play in discoverability — from traditional SEO to the growing influence of AI search tools — and why having a clear, authoritative home for your podcast can help audiences and search platforms better understand your show. In This Episode Why Blubrry partnered with Podpage for podcast websites What Blubrry hosting customers get with their Podpage-powered site How existing podcast landing pages transition without breaking existing links When Podpage may be a better fit than building a WordPress site Why every podcast should have its own home on the web How your podcast website can support SEO and AI-powered search Why your official website should be connected to your podcast RSS feed How Podping helps podcast websites update when new episodes are published The challenges of RSS feeds, caching and episode update delays How video podcasting, YouTube and HLS could change podcast publishing Why video doesn’t have to be part of every podcast Using Vid2Pod to turn existing video content into an audio podcast Your Podcast’s Home on the Web One of the biggest themes of the conversation is simple: your podcast should have a place online that you control. Podcast apps, directories, YouTube and other platforms are important for distribution, but your own website gives listeners a reliable place to find your episodes, learn more about your show and connect with you. For Blubrry hosting customers, that process is now much easier. Your Podpage-powered site is automatically connected to your podcast, and podcasters who want additional design and website features can claim their site and explore more customization options. To view or manage your podcast website, log in to your Blubrry Dashboard, go to Manage Show and look for Landing Page. Thanks for Listening Whether you prefer a simple podcast website that works automatically or need a more customized web presence, the goal is the same: make it easy for people — and increasingly, search engines and AI tools — to find accurate information about your podcast. Subscribe to Podcast Insider for more conversations about podcast hosting, publishing, technology, audience growth and the tools shaping the future of podcasting.

Hey everyone — quick update before we jump into today’s episode. We’re currently taking a short break from recording new episodes of Podcast Insider as we spend some time reworking the show behind the scenes. We’re looking at everything from format to content to make sure we’re bringing you the most helpful and relevant podcasting insights possible. We’ll be back with brand new episodes in May. In the meantime, we’re revisiting some of our past episodes that are still incredibly relevant — like this one. Thanks for sticking with us, and we’ll see you soon with what’s next for Podcast Insider. Change can be scary — especially when your podcast format is “working well enough.” But doing the exact same thing every week can lead to burnout, stale content, and flat growth. In this episode of Podcast Insider, Mike and Dave dig into how to experiment with your show format without confusing your audience, tanking downloads, or losing the core of what makes your show work. Whether you’re thinking about shorter episodes, new segments, rotating co-hosts, or even a full refresh down the road, this conversation walks through how to test changes in a thoughtful, data-informed way over time. Today’s Hosts: Dave Clements and Mike Dell Why Even Good Shows Need Format Experiments If your show is “fine,” it can be tempting to leave it alone forever. But small experiments can: Keep you excited and creative as a host Help new listeners understand your show faster Make the content easier to binge and share Reveal what parts of your format actually matter to listeners Common worries podcasters have: “If I change anything, people will unsubscribe.” “My audience expects this exact structure.” “I don’t have time to reinvent everything.” Breaking down the difference between: Tweaks (small adjustments, low risk) Experiments (intentional tests with a goal) Overhauls (big changes that need more planning) 💡 Blubrry helps: Use your Blubrry stats to compare performance before and after changes—episode downloads, trends over a few weeks, and listener behavior over time. Low-Risk Ways to Experiment With Your Format You don’t have to flip your show upside down to “try something new.” Mike and Dave walk through small, manageable experiments you can test over a few episodes: Structure Experiments Move your main topic earlier so listeners get to the “good stuff” faster Add a short recurring segment (news, wins, Q&A, recommendations) Group related topics into a mini-series within your feed Length & Pacing Experiments Try a shorter, punchier episode every few weeks Alternate between deep-dive episodes and quick tips Tighten long intros or outros to get into the content sooner Format Variations Rotate between solo, co-hosted, and interview episodes Test a “mailbag” or “listener questions” format occasionally Try themed episodes (case studies, breakdowns, live coaching, etc.) They also talk about running experiments in “seasons” or short runs so changes feel intentional, not random. 💡 Blubrry helps: Tag your episodes clearly in titles and descriptions (e.g., “Quick Tip,” “Deep Dive,” “Listener Q&A”) so you can see which experiment types attract more plays over time. Bringing Your Audience Along for the Ride Listeners are usually more flexible than podcasters think—as long as they’re not surprised in a bad way. Communicate changes without sounding unsure or apologetic: Explain why you’re trying something new:   “We want to get to the main topic faster.” “We’re testing shorter episodes for busy listeners.” Set expectations and limits:   “We’re experimenting with this format for the next 3–4 episodes.” Invite feedback directly:   Ask for emails, social DMs, or voicemails Run a simple listener poll or survey The power of framing: Position changes as a perk (“We’re giving you more X”) Make listeners feel included (“You’re helping shape how this show evolves.”) 💡 Blubrry helps: Link to your contact page, newsletter, or survey using Quicklinks so listeners always have an easy, one-click way to respond. What to Track When You Change Your Format Experimenting without paying attention to results is just guessing. We break down what to watch once you start testing new ideas: Core metrics: Overall downloads per episode over a few weeks Trends (Is it steady, slightly up, or noticeably down?) Are new format episodes in line with your usual performance? Engagement signals: Do you see more replies, reviews, or social shares? Are listeners mentioning specific segments or changes they liked? Do people reference the new format when they reach out? Patterns over time: Are certain experiment types performing consistently better? Did a change cause confusion (e.g., more “what is this?” feedback)? Don’t panic over one “weird” episode—look at patterns, not outliers. 💡 Blubrry helps: Use episode comparison tools and long-term stats trends to see how format changes affect performance across multiple episodes, not just one. Knowing When to Roll Back vs. Commit Not every experiment will be a hit—and that’s okay. Roll it back if: You’re getting clear negative feedback you can’t ignore Downloads are dropping significantly and staying down The new format is burning you out more than before Tweak and keep testing if: Feedback is mixed but curious (“I like this, but…”) Performance is similar, but the show feels better to make You see signs of new engagement from your core audience Fully commit if: Your audience responds positively and consistently The show feels easier or more fun to produce The format fits better with your long-term goals Tell listeners when something worked: “You all loved this new segment, so we’re making it a regular thing.” Listener Takeaway Experimenting with your format doesn’t mean starting from scratch—it means refining what already works and letting go of what doesn’t. When you: Change one thing at a time Communicate clearly Watch your data and listen to feedback …you can evolve your show in a way that feels natural for both you and your listeners. The best place for all Blubrry support is our ticket system. A ticket gives the whole team access vs. direct emails and calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call for a tech checkup with Mike ([email protected]).

Spring is a natural time to reset — and your podcast is no exception. If things have started to feel a little scattered, outdated, or harder to manage, you’re not alone. Most podcasts don’t struggle because of one major issue, but because of small things that quietly pile up over time. In this episode, we walk through how to “spring clean” your podcast — from refreshing your show details and fixing broken links to simplifying your workflow and setting yourself up for growth. These are practical, high-impact updates you can make right now to improve your listener experience, boost discoverability, and make your podcast easier (and more rewarding) to run. Today’s Hosts: Mike Dell and Dave Clements Why “Spring Cleaning” Matters Most podcasts don’t fail because of one big issue — it’s small things stacking up Over time: Links break Descriptions get outdated Workflows get messy Cleaning up improves: Listener experience Discoverability Monetization readiness What to Fix First (High-Impact Updates) Show Description & Episode Titles Are they clear? Keyword-friendly? Do they still reflect your show? Links & Calls-to-Action Old websites, expired offers, missing links CTA mismatch (asking for things you don’t actually offer anymore) Podcast Artwork Does it still match your brand? Is it readable at small sizes? Clean Up Your Back Catalog Older episodes still get discovered Fix: Broken links in show notes Outdated intros (“coming soon” messages, etc.) Consider: Updating descriptions Re-promoting strong older episodes Workflow & Consistency Reset Are you: Scrambling every week? Skipping steps? Common issues: No checklist No repeatable process Solutions: Simple publishing checklist Batch recording/editing Clear timeline for each episode Monetization Cleanup Are you still promoting: Old sponsors? Dead affiliate links? Are you not promoting: Your own services? Newsletter, community, products? What to Remove Long, outdated intros Segments you don’t enjoy anymore Overcomplicated formats Key Takeaways Small updates make a big difference. You don’t need a full rebrand — fixing descriptions, links, and workflows can immediately improve your podcast. Your back catalog still matters. Older episodes continue to get discovered, so keeping them updated helps with long-term growth. Consistency comes from systems, not motivation. A clean, repeatable workflow makes publishing easier and reduces burnout. Monetization starts with clarity. Make sure your calls-to-action are current and actually lead somewhere meaningful. If it’s not helping your show, remove it. Outdated segments, long intros, and unnecessary steps only slow you down. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike ([email protected])

Podcasting doesn’t stop at borders — and chances are, your audience doesn’t either. In this replay of Podcast Insider, hosts Mike Dell and Dave Clements break down how podcasters can expand beyond their home country and reach listeners around the world. If you’ve ever wondered how to grow your show internationally, understand where your audience is coming from, or make your content more accessible globally — this episode is for you. Whether you’re just getting started or already seeing downloads from other countries, going global isn’t about starting over — it’s about making smarter, more intentional decisions with the content you’re already creating. Why your podcast likely already has a global audience How international listeners can accelerate your growth Simple ways to make your content more globally relevant The role of transcripts in discoverability and accessibility How to promote your podcast beyond your local market Tools and strategies to understand where your listeners are tuning in from 🌎 Why Going Global Matters Expanding your reach isn’t just about bigger numbers — it’s about better opportunities. Connect with listeners from different cultures and perspectives Open the door to international guests and collaborations Increase your potential for sponsorships and partnerships Build a stronger, more diverse community Podcasting is inherently global — leaning into that can help your show grow faster and more sustainably. 🎯 Make Your Podcast Work Anywhere You don’t need to change your show — just make it easier for more people to connect with it. Keep language clear and avoid region-specific slang Focus on topics that translate across cultures Provide context when referencing local ideas or locations Be mindful of time zones for releases and live events Small adjustments can make a big difference in how your content resonates worldwide. 📝 Accessibility = Growth If you want a global audience, accessibility is key. Transcripts help non-native speakers follow along They improve SEO and discoverability They make translation into other languages possible Making your content easier to consume is one of the fastest ways to expand your reach internationally. 🚀 Promote Beyond Your Home Country Growth doesn’t stop at publishing — it expands with how you promote. Submit your podcast to global directories Use region-specific hashtags and communities Share clips or quotes that can be translated Collaborate with creators in other countries The more visible your show is globally, the more opportunities you create. 🔑 The Takeaway You don’t need a separate strategy to “go global.” You just need to: Understand where your audience already is Remove friction for new listeners Make your content accessible and relatable Your next listener might not be in your city — or even your country. And that’s exactly where your growth can come from.

Podcasting has its own language — and if you’re new to the space, it can feel like everyone already knows what all the terms mean. RSS feeds, hosting, CPM, downloads, distribution… it’s easy to get lost in the jargon. Blubrry breaks down some of the most common podcasting terms in plain English. Whether you’re just starting your show or looking to better understand how the podcasting ecosystem works, this episode will help make sense of the terminology that powers podcast publishing, distribution, and monetization. Today’s Hosts: Mike Dell & MacKenzie Bennett General Podcasting Terms 1. Basic Terms The basic terms can be the hardest to understand. They seem basic, but when talking about your Podcast, clarity can make all the difference.  Podcast – An episodic show (mostly delivered by RSS)  Interchangeable with the word show Episode – An individual entry in your overall podcast One episode is not a PODCAST or POD, it’s a podcast episode Feed – When talking about a podcast, this is the RSS feed Not to be confused with a show listing on an app or directory.  “My Apple feed…” YouTube Channel – NOT a feed, there are no feeds coming OUT of YouTube Upload – In publishing episodes, you have to upload that episode to a podcast host You do not UPLOAD to Apple Podcasts. Blubrry and other hosts do not upload to Apple. Apple PULLS your episode in via your RSS feed.  They do not host the file, the file stays where it is and they LIST your episodes. 2. RSS Feed – Really Simple Syndication An RSS feed is the distribution engine for a podcast. It’s a file that contains the core information about your show, including: Episode titles Descriptions Audio files Artwork Publish dates Podcast apps like Apple Podcasts and Spotify read this feed and display the show inside their apps. When a new episode is published, the RSS feed updates. Podcast apps check the feed and automatically pull in the new episode. 3. Podcast Hosting Podcast hosting is where the media files for a podcast are stored. When an episode is uploaded to a host such as Blubrry Podcasting, the platform: Stores the audio file Generates the RSS feed Delivers the file when listeners press play Podcast directories do not store the audio themselves. They simply read the RSS feed from the hosting platform. Hosting is the foundation that makes podcast distribution possible. 4. Podcast Directories / Apps Podcast directories are the platforms where listeners discover and play podcasts. Examples include: Apple Podcasts Spotify Amazon Music These platforms do not host the podcast files. Instead, they pull the show information from the RSS feed and display it inside their apps. Once a podcast is submitted to a directory, new episodes appear automatically whenever the RSS feed updates. 5. Downloads vs Listens In podcasting, the primary measurement used for analytics is downloads. A download occurs when a podcast app requests the audio file from the host. This means the episode was delivered to a device. It does not necessarily mean the listener played the entire episode. Downloads are the industry standard measurement used for podcast analytics and advertising reporting. 6. CPM CPM stands for Cost Per Mille, which means cost per 1,000 downloads. It is one of the most common pricing models used in podcast advertising. Example: $20 CPM 5,000 downloads That would equal roughly $100 for that advertisement placement. CPM helps advertisers estimate campaign costs and helps podcasters estimate potential ad revenue. 7. Pre-Roll, Mid-Roll, and Post-Roll These terms describe where an advertisement appears within an episode. Pre-roll: Ad plays at the beginning of the episode Mid-roll: Ad appears in the middle of the episode Post-roll: Ad plays near the end Mid-roll placements are often the most valuable because listeners are already engaged with the episode. 8. Dynamic Ad Insertion Dynamic Ad Insertion allows advertisements to be added to episodes automatically during playback. Instead of permanently editing ads into the audio file, the ads are inserted when the episode is streamed or downloaded. This allows: Ads to change over time Different ads to play for different listeners Campaigns to run across older episodes 9. Episode Artwork Episode artwork is an image attached to an individual podcast episode. It can highlight: A specific topic A guest A theme or series within the podcast Episode artwork is optional but can make episodes more visually engaging across podcast apps and websites. 10. Podcast Landing Page A podcast landing page is a simple webpage that displays podcast episodes and listening links in one place. These pages typically include: Podcast artwork Episode list Embedded players Links to listen in podcast apps They provide a shareable home for the podcast outside of podcast apps. 11. Publishing vs Distribution Publishing refers to releasing an episode inside a podcast hosting platform. Distribution is what happens afterward — when podcast apps detect the new episode in the RSS feed and display it for listeners. Once a podcast is approved in directories, new episodes are distributed automatically when they are published. The Big Takeaway Podcasting terminology can feel complicated at first, but most of the concepts describe simple parts of the same system. The basic process looks like this: Upload an episode to a podcast host The RSS feed updates Podcast apps read the feed Listeners receive the episode Once these fundamentals are understood, the rest of podcasting terminology becomes much easier to navigate. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike ([email protected])

Behind the scenes at a podcast hosting company, you start to notice patterns. Not just in downloads or dashboards — but in behavior, expectations, burnout, growth, and momentum. In this episode, we’re sharing what we consistently see across thousands of shows: why some podcasts quietly fade out, why others steadily grow, where creators get tripped up, and what actually builds longevity. This isn’t promotional — it’s observational. If you’ve ever wondered what separates the podcasts that last from the ones that stall, this conversation pulls back the curtain. Today’s Hosts: Mike Dell, MacKenzie Bennett & Dave Clements 1. Why Shows Stop Publishing Most podcasts don’t stop because of tech issues. They stop because of: Lack of a clear goal Unrealistic expectations Burnout (which is typically caused by the first two)  Life getting busy The shows that last usually have simple workflows and a clear purpose. Consistency beats intensity every time. 2. Common Tech Mistakes A lot of support questions come down to basics: Confusion about distribution timing Not understanding what hosting controls vs. directories Small publishing setting errors Podcasting has layers, and when you don’t understand how RSS and distribution work, it can feel chaotic. A little foundational knowledge prevents a lot of stress. 3. Stats Misconceptions We often see creators discouraged by their numbers. Usually because they’re: Comparing to unrealistic claims Ignoring industry averages Focusing on one episode instead of long-term trends Healthy growth is often gradual. Audience quality matters more than viral spikes. 4. Monetization Misunderstandings Many podcasters assume monetization means ads. Behind the scenes, we see missed opportunities like: Not leveraging services or expertise Undervaluing niche audiences Waiting until they feel “big enough” Monetization works best when it aligns naturally with your audience — not when it’s forced. 5. Growth Myths That Add Pressure There’s pressure to: Do video immediately Be on every platform Use every new tool But the shows that grow sustainably usually: Stay consistent Serve a clear audience Improve gradually Growth comes from focus — not from doing everything. The Big Pattern Most podcast challenges come down to: Unrealistic expectations Over-complication Comparison And most solutions come down to: Clarity Consistency Patience For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike ([email protected])

If you’ve ever hit record and immediately felt your heart race, you’re not alone. Sitting behind a microphone can feel surprisingly vulnerable — even if you’re completely comfortable talking in everyday life. The truth is, confidence in podcasting doesn’t magically appear. It’s built over time, shaped by repetition, structure, and a willingness to grow in public. In this episode, we’re breaking down what actually creates confidence behind the mic — and why feeling a little awkward at first isn’t a red flag… it’s part of the process. Today’s Hosts: Dave Clements and MacKenzie Bennett Building Confidence as a Podcast Host 1. Confidence Isn’t a Personality Trait — It’s a Skill A lot of people assume confident hosts are naturally outgoing or extroverted. That’s not always true. Some of the most confident podcasters are actually introverts who simply learned how to get comfortable in their format. Confidence grows from repetition and familiarity. What actually builds it: Clear episode structure Recording often enough that it stops feeling “new” Regular publishing cadence The mic feels intimidating when it’s unfamiliar. It feels normal when it’s routine. 2. Your First Episodes Are Supposed to Feel Awkward There’s this pressure to sound polished immediately. But early episodes are where you discover: Your pacing Your tone Your rhythm Your transitions If you wait to feel confident before publishing, you’ll wait forever. What actually works: Accepting that improvement happens publicly Measuring progress over perfection Letting your audience grow with you No one starts smooth. They become smooth. 3. Structure Reduces Nerves Most hosting anxiety comes from uncertainty. “What do I say next?” “Am I rambling?” “Did that make sense?” A simple outline can eliminate most of that. What actually works: Bullet points instead of paragraphs A defined beginning, middle, and end Knowing the purpose of the episode before recording When you know your direction, your delivery improves automatically. 4. Stop Performing — Start Talking Many hosts tense up because they think they need to “sound like a podcaster.” But your audience isn’t looking for a performance. They’re looking for connection. What actually works: Imagining one listener instead of a crowd Using conversational language Letting small imperfections stay in The more you sound like yourself, the more confident you’ll feel. 5. Confidence Comes From Consistency You don’t build confidence in a single episode. You build it by showing up repeatedly. The more episodes you record: The less you overthink The less you second-guess The more you trust your instincts Over time, the microphone stops feeling like a spotlight and starts feeling like a tool. And that’s when confidence really settles in. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike ([email protected])

Your podcast doesn’t need to be massive to make money — but it does need a strategy. Monetization isn’t one-size-fits-all, and most independent podcasters are building income in smarter, more diversified ways than people realize. Podcast Monetization Myths 1. Myth: You Need Huge Downloads to Make Money A common misconception is that monetization only starts when you hit tens of thousands of downloads per episode. In reality, smaller, niche podcasts often monetize more effectively because they serve a highly specific audience. Advertisers, sponsors, and even your own products perform better when your listeners are clearly defined and highly engaged. A focused audience of 500 loyal listeners can be more valuable than 5,000 passive ones. What actually works: Niche positioning Audience trust Clear listener intent 2. Myth: Sponsorships Are the Only Way to Monetize When most people think “podcast monetization,” they think ads. But independent podcasters are generating revenue through multiple streams: Listener support (memberships, donations, premium content) Affiliate marketing Selling their own services (coaching, consulting, speaking) Courses or digital products Events and community access For many shows, sponsorships are just one piece of the puzzle — not the foundation. What actually works: Diversifying income instead of relying on a single source. 3. Myth: Monetization Should Happen Immediately There’s pressure to “make money fast,” especially for new podcasters. But monetization works best when it’s built on trust. If your audience doesn’t yet understand who you are and why you matter, revenue efforts will feel forced. The most sustainable monetization happens after: Consistent publishing Clear messaging Audience feedback and engagement What actually works: Building value first. Monetizing second. 4. Myth: More Ads = More Revenue Overloading episodes with ads can damage listener trust — especially for independent creators. Listeners stick around because they trust you. If monetization disrupts the listening experience, it can hurt long-term growth. What actually works: Relevant sponsorships Honest endorsements Clear alignment with your audience Quality beats quantity. 5. The Real Monetization Formula for Independent Podcasters Successful independent podcasters usually follow this pattern: Define a clear audience Build consistent, valuable content Identify what that audience already spends money on Align monetization with that need Monetization works best when it feels like a natural extension of your show — not an interruption. Your podcast isn’t just content. It’s a relationship. And relationships are what create revenue opportunities. 🧠 Bottom line: Monetization isn’t about chasing trends or copying big shows. It’s about understanding your audience, building trust, and choosing revenue streams that fit your strengths. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike ([email protected])

Branding Your Podcast Your podcast brand is the story you’re telling before a listener ever hears your voice. It’s built through your artwork, your title, your description, and the tone you use everywhere your show shows up. Today, Blubrry discusses how, when and why you should change up your podcast branding. Today’s Hosts: MacKenzie Bennett and Aaron Hope 1. Branding Is More Than Just Artwork Your cover art is important — but it’s only one piece of the puzzle. Your show name, episode titles, descriptions, and even how you introduce yourself all contribute to your overall brand. When those elements work together, your podcast feels intentional and trustworthy. 2. Consistency Builds Recognition Strong brands feel familiar. Using consistent colors, fonts, language, and tone helps listeners recognize your show instantly — whether they see it in a podcast app, on social media, or on your website. Consistency isn’t about being boring; it’s about being memorable. 3. Your Podcast Should Have a Personality Every podcast has a personality — even if it’s accidental. The key is making sure that personality matches your content and your audience. Is your show conversational or polished? Playful or serious? Educational or storytelling-driven? Your branding should set the right expectations from the start.   4. Standing Out Doesn’t Mean Following Trends Trends come and go, but clarity lasts. You don’t need flashy design or gimmicks to stand out. The most effective podcast brands clearly communicate who the show is for, what it’s about, and why someone should care — at a glance. 5. When to Refresh Your Podcast Brand If your show has evolved, your branding should evolve too. A refresh might make sense if your audience has changed, your topic has narrowed or expanded, or your current artwork no longer reflects the quality of your content. 🧠 Bottom line: Podcast branding isn’t about perfection — it’s about alignment. When your visuals, messaging, and tone all point in the same direction, it becomes easier for the right listeners to find you, trust you, and stick around. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike ([email protected])

🔍 Podcast SEO in 2026: How Listeners Find Your Show Podcast SEO still matters in 2026, but it’s no longer about gaming algorithms. It’s about clarity, structure, and helping the right listeners find your content across search engines and podcast platforms like Apple Podcasts and Spotify. In this episode of Podcast Insider, we break down what actually moves the needle when it comes to podcast discoverability. 🎧 Podcast SEO Basics (Quick Version) Podcast SEO works because platforms rely on written context, not audio alone. That means: Clear show and episode titles Descriptive show notes Clean, accurate RSS feeds Transcripts when possible Each episode should stand on its own as searchable content. 🧠 Keywords, Titles & Show Notes Focus on real listener questions and topics Use natural language, not keyword stuffing Front-load clarity in episode titles Use the first lines of show notes to explain the episode clearly Break descriptions into short sections or bullets 📝 Transcripts & Your Website Transcripts improve accessibility and search visibility A dedicated podcast page gives you full SEO control Fast load times, mobile-friendly design, and embedded players all help 📡 Platforms, Reviews & Promotion Keep your RSS feed clean and up to date Choose accurate categories Encourage ratings, reviews, and shares Repurpose episodes across blogs, email, and social media 📊 Keep Improving Track downloads and listener behavior Review which episodes get discovered most Refresh older titles and descriptions when needed Podcast SEO is ongoing—but small improvements add up. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike ([email protected])