Even some performance marketers understand the value of brand! 🤯In this episode of the Blowing Up Brands podcast, exene paloma of Renoun Creative chats with Graham Vosburg, Head of Growth Marketing at Techmate, about that.Among other things, they get into:what Graham had to learn (and unlearn) when moving from a role begun at a small startup to a more specific role in a more established environment,real life examples of when  foregoing so-called best practices for a stronger voice and more human approach produced better results in digital marketing,how and why a strong brand and unique voice still matter in a digital world, from small agencies to roofing businesses to B2B SaaS companies,and a lot more!Thanks for checking it out, and if you dig it, well you know what to do: follow, share, etc.

Is SEO dead??In this episode of the Blowing Up Brands podcast, exene asks Rand Fishkin, Co-Founder of SparkToro and former Co-Founder of Moz, that very question, and his answer might surprise you.They discuss:the role that SEO plays in the customer journey today (vs 20 or even 5 years ago), how to find out where your customers are online, given the changes in digital and search behaviors, crafting a content strategy that's primarily geared toward your customer's needs and your business goals, not keywords,and a lot more!Thanks for checking it out, and if you dig what we're doing, well, you know what to do, right? Follow our pod on your platform of choice, on YouTube, and check out Renoun Creative for more useful stuff.

In this inaugural episode of the Blowing Up Brands podcast, exene paloma of Renoun Creative chats with Brooklin Nash, Co-founder of Beam Content aboutwhy folks are so hesitant to use personal stories and relatable content on platforms like LinkedIn (and what they're missing out on),the real value of well-executed hi-quality branded content in a truly modern marketing mix,how to get started when setting out to create founder-led expertise-driven content (even if that's not your main driver right away),and a lotttt more.Thanks for listening, and if you're digging what we're putting out, please follow us on your fave pod platform, YouTube, and at RenounCreative.com