How do you know when it’s time to “optimize”, or time to rethink your messaging and strategy from the ground up? On this episode of the Blowing Up Brands podcast, exene talks with Nicole Cooke, Brand Manager extraordinaire at Renoun Creative. Nicole is responsible for working with our clients to successfully implement the brand and marketing strategies we create together, so she seemed like a great person to talk to for a better understanding of what to expect and how to help ensure suc...

Even some performance marketers understand the value of brand! 🤯 In this episode of the Blowing Up Brands podcast, exene paloma of Renoun Creative chats with Graham Vosburg, Head of Growth Marketing at Techmate, about that. Among other things, they get into: what Graham had to learn (and unlearn) when moving from a role begun at a small startup to a more specific role in a more established environment,real life examples of when foregoing so-called best practices for a stronger voice a...

Is SEO dead?? In this episode of the Blowing Up Brands podcast, exene asks Rand Fishkin, Co-Founder of SparkToro and former Co-Founder of Moz, that very question, and his answer might surprise you. They discuss: the role that SEO plays in the customer journey today (vs 20 or even 5 years ago), how to find out where your customers are online, given the changes in digital and search behaviors, crafting a content strategy that's primarily geared toward your customer's needs and your ...

In this inaugural episode of the Blowing Up Brands podcast, exene paloma of Renoun Creative chats with Brooklin Nash, Co-founder of Beam Content about why folks are so hesitant to use personal stories and relatable content on platforms like LinkedIn (and what they're missing out on),the real value of well-executed hi-quality branded content in a truly modern marketing mix,how to get started when setting out to create founder-led expertise-driven content (even if that's not your main driver ri...