Sponsor 👉 Struggling with small biz finances? Tide’s free account + up to €400 cashback makes it a no-brainer: tide.co/Podcastsde – use code STARTUPRADIO🎧 OpeningWhat if your company culture was your biggest growth engine? In this episode, we dive deep with leadership coach Christian Conrad to unpack what makes startup cultures not only magnetic but measurable — and how founders can lead with emotional intelligence and trust from Day 1.📌 What You'll Learn:How to use eNPS to measure engagement and cultural healthWhy trust-first leadership beats control-based managementThe daily engagement boosters that scale with your teamHow to retain top startup talent during the FachkräftemangelWhen to use the Kano model and 4DX to execute cultural transformation👤 Guest Spotlight:Christian Conrad, founder of Management Boost and author of Magical Company Culture, is on a mission to create 1 million smiling employees by 2035. He has helped startups and corporates alike transform their cultures into scalable engines for growth.🎯 Your Turn:If you’re building a startup, managing a tech team, or investing in founders — this conversation will shift your thinking on leadership.👉 Follow Startuprad.io, subscribe on Spotify & Apple Podcasts, and leave a ⭐⭐⭐⭐⭐ review. Share with your co-founder, HR lead, or investor network.Give us feedback: https://forms.gle/SrcGUpycu26fvMFE9Follow the editor in chief / founder on LinkedIn:http://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=joernmenninger✅ Show Notes:Guest Name: Christian Conrad, Leadership Coach & AuthorBlog Post: The Ultimate Guide to Magnetic Company CultureRelevant Resources:Magical Company Culture – BookChristian's Homepage⏱ Timestamps: