Show notes
Carol Meyers, board chair of Crunchr and Go-to-Market advisor, joins Ryan to talk about her experiences with Win-Loss analysis over her accomplished career. They touch on how to use Win-Loss data to inform when you have a real competitor, how to present Win-Loss at a board meeting and how AI will affect the business landscape for Sales and Marketing.Key Moments00:01 - Introduction00:59 - The importance of Win-Loss analysis04:35 - Win-Loss programs vs. Win-Loss projects06:57 - When to go after a competitor09:01 - Other sources of data to use with Win-Loss10:40 - Do companies understand the importance of competitive intelligence?14:01 - Taking action on Win-Loss insights after board meetings17:10 - What it takes to run a Win-Loss program20:30 - How AI will affect business and competition23:10 - How AI will change Sales and Marketing27:20 - How to start a Win-Loss programLearn more about how win-loss and competitive enablement work together:https://klue.com/win-lossCheck out the Compete Network to find the industry's best competitive content all in one place: https://thecompetenetwork.com/Sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content: https://klue.com/newsletter
