<p>Listen as Derek O&apos;Grady, VP of Customer Experience at Forrester shares with DoubleCheck Research helpful frameworks and advice for building and managing a successful win/loss program. </p>

Salsify's Secret Sauce for a Successful Win-Loss Program: It's All About Collaboration

Welcome to the Blindspots Podcast. This show is designed to help marketers and research managers understand how to address blindspots in key go-to-market areas through primary research efforts.This podcast is brought to you by DoubleCheck Research, an established leader in win/loss and churn research and analysis with a mission to help clients improve their win rates by turning buyer insights into a competitive advantage.Each month, Ryan Sorley, a devoted researcher, advisor, and podcast host, will engage with marketing, sales, product, and competitive intelligence experts in the B2B technology space in meaningful and thought-provoking conversations with actionable strategies on how to help product marketers and research managers drive value in their organizations. 