<p>In this episode, Valerie Bonaldo of Seismic joins Blindspots to talk about the step-by-step process of launching a new win/loss program. In our conversations, Valerie shared some really specific information about:</p><ul><li>How to get (and keep) stakeholder buy-in</li><li>Her unique tool for getting everyone on the same page from day one</li><li>The importance of asking the right questions in the right way</li><li>Her approach to defining program focus and doing efficient outreach</li><li>How she uses customization to make sharing win/loss finds more effective</li><li>The importance of focusing on wins</li></ul><p>Listen now and stay tuned for more practical lessons from this brilliant guest! </p>

Behind the Scenes on Forrester's Win-Loss Program Launch and How it Fits in Their Overall VoC Practice

Welcome to the Blindspots Podcast. This show is designed to help marketers and research managers understand how to address blindspots in key go-to-market areas through primary research efforts.This podcast is brought to you by DoubleCheck Research, an established leader in win/loss and churn research and analysis with a mission to help clients improve their win rates by turning buyer insights into a competitive advantage.Each month, Ryan Sorley, a devoted researcher, advisor, and podcast host, will engage with marketing, sales, product, and competitive intelligence experts in the B2B technology space in meaningful and thought-provoking conversations with actionable strategies on how to help product marketers and research managers drive value in their organizations. 