Blindspots by DoubleCheck
Blindspots by DoubleCheck
DoubleCheck Research
Transitioning from Tribal Knowledge to a Data-driven Win/Loss Program
43 minutes Posted Jun 16, 2022 at 11:00 am.
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Today on Blindspots by DoubleCheck, Geoffrey sits down with Jonathan Bedard, SVP of Product Marketing at Bullhorn, to discuss the ins and outs of successfully transitioning an organization's win/loss approach from an informal, tribal affair to a formal, data-driven program. Along the way, he shares some inspiring stories about exactly how this transition positively affected Bullhorn’s bottom line and ability to pivot quickly in a competitive market. If you are starting to think about launching your own win/loss program, you don't want to miss out on this conversation as Jonathan shares some tactical tips to get one off the ground.