Welcome to Season 2 of Blindspots! A podcast for all things win/loss and churn analysis. For the next several months, DoubleCheck Research’s Research Director,<a href='https://www.linkedin.com/in/geoffreyppalmer/'> </a>Geoffrey Palmer—a storyteller, a playwright, and your podcast host—will engage with win/loss program leaders in the B2B technology space. These insightful conversations will deliver practical advice on how to leverage win/loss and churn analysis to get a leg up on the competition, improve the buying process, gain market share, and increase revenue. Enjoy!

Transitioning from Tribal Knowledge to a Data-driven Win/Loss Program

Welcome to the Blindspots Podcast. This show is designed to help marketers and research managers understand how to address blindspots in key go-to-market areas through primary research efforts.This podcast is brought to you by DoubleCheck Research, an established leader in win/loss and churn research and analysis with a mission to help clients improve their win rates by turning buyer insights into a competitive advantage.Each month, Ryan Sorley, a devoted researcher, advisor, and podcast host, will engage with marketing, sales, product, and competitive intelligence experts in the B2B technology space in meaningful and thought-provoking conversations with actionable strategies on how to help product marketers and research managers drive value in their organizations. 