If your leadership team only cares about “what did we close?” but you’re stuck reporting traffic, followers and vibes… this episode is for you. 😅 In this live session, we’re joined by Paul (20+ years in marketing, now at Marmalade Marketing and a HubSpot Gold Partner) to get into the actual data and metrics that matter — what to stop reporting, what to track instead, and how to explain B2B buying journeys without hiding behind a funnel diagram. Marketing confession of the episode: Paul ...