Ever walked into a meeting with a spreadsheet… and watched everyone’s eyes glaze over? 😅 This episode is for the marketers trying to use data to influence up, sideways, and across the business — without being ignored, undermined, or dragged into a channel-by-channel debate. We’re joined by Jade Faulconbridge, marketing ops consultant (finance, manufacturing, payroll — the full chaos), to talk about how to build a data story that executives actually understand, and how to use that story to se...