Dive into this game-changing book with Marnie Stockman and friends as we explore how answering customer questions can revolutionize your MSP! In "Bits and Books Episode 4," the panel delves into Marcus Sheridan's "They Ask, You Answer," focusing on its principles of transparency and customer engagement in the MSP industry. The discussion emphasizes the need for MSPs to be transparent, especially regarding pricing and services, and the challenges associated with public pricing. Panelists highlight the importance of proactively answering customer queries to build trust and credibility, advocating for a customer-centric approach over traditional sales tactics. They also discuss the significance of showcasing customer testimonials and conducting honest comparative analyses with competitors.

In this episode of Bits and Books, hosted by Marnie Stockman, the panelists delve into the book "Leaders Eat Last" and its implications for leadership in the MSP industry. The discussion kicks off with the importance of asking leadership-oriented questions during interviews, such as prioritizing the well-being of teammates over personal interests. The panelists share their insights on how these questions can reveal a candidate's mindset and ability to lead. The episode concludes with each panelist sharing their key takeaways and issuing a challenge to the audience: to train their managers to become leaders, emphasizing the difference between managerial tasks and leadership qualities. as we dive into the transformative world of leadership.  Leaders Eat Last: https://www.amazon.com/Leaders-Eat-Last-Together-Others/dp/1591848016/ref=sr_1_1?crid=2RA0RCENLZTYB&keywords=leaders+eat+last&qid=1695832288&sprefix=leaders+eat+las%2Caps%2C98&sr=8-1

Be sure to mark your calendars for September 22nd at Noon ET and get ready for another episode of Bits and Books as we continue to explore Getting Naked by Patrick Lencioni! Our online MSP book club, Hosted by Marnie Stockman, guarantees engaging discussion, golden nuggets, and more from this must-read fable for MSPs as we uncover more practical takeaways for our roles. Join us live on YouTube, chat with our panel, share your wisdom, and help us grow as a community! Getting Naked: https://www.amazon.com/Getting-Naked-Business-Shedding-Sabotage/dp/0787976393/ref=sr_1_1?crid=2KK7PTQW7OGIG&keywords=getting+naked+book&qid=1692297307&sprefix=getting+naked%2Caps%2C205&sr=8-1

Welcome to Bits and Books, hosted by Marnie Stockman and friends! Join our online MSP book club as we embark on a journey through captivating reads. Every couple of months, we'll uncover hidden gems from each book, focusing on practical takeaways for our roles. Our debut session on August 25th at 12 pm ET kicks off with "Getting Naked" a fable perfect for MSPs. Tune in live as we explore the art of consulting and leaving the hard sell behind. Let’s read, learn, and thrive together! Getting Naked: https://www.amazon.com/Getting-Naked-Business-Shedding-Sabotage/dp/0787976393/ref=sr_1_1?crid=2KK7PTQW7OGIG&keywords=getting+naked+book&qid=1692297307&sprefix=getting+naked%2Caps%2C205&sr=8-1