For Episode 73, we are joined by Peter Solway of FSS or Founder Sales Solution, which helps Founders Scale Up B2B Sales - Sales, Team & Health. Peter started the business inspired by his own background, realising that many salespeople have sales skills but need more entrepreneurial skills. So he built his business to bridge the gap.

Let’s talk about how we will try to remove the stigma around “sales” and “to sell” in the sense that we will aim for people to stop being grossed out by “sales” just because of how it was packaged in the past. Traditional sales methods used to be really pushy and super assertive, sometimes even aggressive-so people, both targets and reps, veer away from it.

Little is known that sales can be empathetic, kind and inspiring simultaneously! Sales or any brand can be humanised! The reason why a lot of people move away from the sales bit of a lot of organisations is that they don’t see the human factor in the business. All that’s visible are the pushy reps who care about nothing but selling their product. Not anymore! Peter’s business, FSS, aims to give sales a new face by providing training and coaching to start-up business founders so they can humanise their sales strategy.