Episode 84 features Charlie Winn of Orchard Coaching and Saurabh Phanse of TASO Consulting Group where both guests are in the consulting/coaching business. Saurabh has been in the consulting space, working with startups who want to take their business to the next level, while Charlie is a business coach who focuses on leadership and scaling.Niching involves many things in the marketing scene. For one, when Ucidity hasn’t come to fruition yet, everyone was giving us advice that we should go Niche-based and focus on a service. At the same time, the others advised us that e should not go niche-based so that our opportunities are endless.Which way do we goLet’s listen to our guests talks about the following topics:The importance of nichingIt’s a critical aspect of how they can differentiate themselvesThere are pros and cons to nichingPro: You can charge higher because you’re producing highly specialised resultsYou need to understand every little detailYou can niche based on the types of products you have Finding your niche at the start-up phase can be a bit difficultNiching is great but may not necessarily mean “profitability.”Find your brand valueFind your expertiseDon’t lose your brand valueWhen is a good time for a business to delve into different subsets of specialities/brands?What is it you’re trying to achieve?How does the market perceive you?Focusing the channelMake sure to tune in to this episode as we unbundle the different parts of niching, its pros and cons, and how your business or brand can make a stronger presence.Reach out to our consulting and coaching experts, Saurabh Phanse and Charlie Winn to find out how they can help your brand scale!