In this episode of Bite Back with Abbey Sharp, we’re breaking down the protein craze taking over grocery shelves and social media. From protein pasta and cereal to protein coffee creamers and desserts, protein has become diet culture’s most untouchable macronutrient — but is all this “extra” actually necessary?Joined by nutrition educator Liam Layton, aka The Plant Slant, we unpack protein myths, marketing hype, and why slapping “high protein” on a product doesn’t automatically make it healthy.