In this episode of Bite Back with Abbey Sharp, Abbey is joined by Matthew Johnson, Director of Education at MediaSmarts, to break down how misinformation spreads online and why we’re so susceptible to it. They dive into how algorithms shape what we see, the role of emotion in persuasion, and the rise of influencer “expert” culture. Matthew also shares practical tools for approaching online content with clarity and confidence — whether you’re scrolling for yourself or guiding kids through the digital world.