In today’s episode of Bite Back with Abbey Sharp, I’m joined by branding expert Camille Moore, founder of Third Eye Insights, to unpack the messy world of wellness marketing. From miracle supplements and celebrity endorsements to campaigns that prey on insecurities, the industry is full of glossy packaging but not always much truth.We dig into some of the biggest marketing fails in wellness, the shady tactics brands use to gain and lose trust, and why transparency isn’t just a buzzword but the real currency for millennial and Gen Z consumers.