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Date: October 8th, 2026Summary: Kevin King explains how to claim a short category URL on Amazon, like amazon.com/candles, before a competitor takes it, and walks through Dan Ashburn's seven-step playbook for getting ChatGPT and other AI engines to recommend your brand. He also breaks down how Stickerbox went from $3,000 a month on TikTok Shop to $50,000 in a single day, alongside new data on Alexa-driven shopping traffic and a tool that splits a consumable brand's TACoS between new and repeat customers. Key Points Discussed: Claiming the aisle: Amazon lets Brand Store owners request a short custom URL, and each category word can point to only one storeAmazon's Brand Store data: new-to-brand visitors are 62.7% more likely to buy and spend 72.3% more per orderHow to request a short URL through the Amazon Ads console (not Seller Central) in four steps, with approval in 24 to 48 hoursTracking each placement with channel tags in Stores Insights, and where to keep using Amazon Attribution links for the Brand Referral BonusA compliant route for non-US sellers onto TikTok Shop US through their own US companyMarketing Misfits with Jono Alderson, former head of SEO at Yoast, on whether SEO is dead in the age of AI searchAlexa traffic to Amazon product pages up almost 490% in 11 months, with a holiday spike that has largely heldChatGPT names only two or three brands per category: Google organic converts around 1.8% against roughly 16% for ChatGPT trafficDan Ashburn's seven-step answer engine optimisation (AEO) playbook, from Bing Webmaster Tools to rewriting 30% of key pages every 90 daysWhy a consumable brand is really two businesses, and how blended TACoS can hide losses on new customersStickerbox case study: $367,480 in TikTok Shop revenue in under three months, 99.6% of it from affiliate creatorsSpin Master's reported $35M to $50M acquisition of Stickerbox maker Hapiko, about nine months from launch Links Mentioned: Ecom Coffee Break: twice-weekly ecommerce news and marketing tipsOnline Seller Solutions (Vanessa Hung)Selling on TikTok Shop US from outside the USA: Dan Ashburn's live session replayMarketing Misfits: Is SEO Dead? The Truth About AI Search, AEO, and Google in 2026AI SEO in 44 Minutes: How to Get ChatGPT to Recommend Your BusinessMy Real Profit: audit your new-customer vs repeat-order splitHouse of Marketers: the Stickerbox launch campaignBullseye Sellers: the Stickerbox TikTok Shop turnaround Hot Picks: TikTok adds an AI shopping assistant and brand direct buyingAlexa for Shopping 100,000 prompt studyChatGPT ads just got serious for e-commerce brands Stump Bezos Answer: According to a16z, as of April 2026 only 2.2% of US households pay for an AI tool subscription like ChatGPT or Claude. Parting Shot: "You don't learn to walk by following the rules. You learn by doing, and by falling over." - Richard Branson Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)