Date: October 5th, 2026Summary: Kevin King breaks down Review Requests, a new Amazon ad type that pays to put one-tap review prompts in front of verified buyers, and explains why it can speed up bad news as easily as good. He also covers Amazon opening Ads Data Manager so sellers can target their own customer lists, five ranking mistakes that burn inventory, and Amazon retiring the Ads Console as Amazon Ads Agent starts setting bids and budgets for you. Key Points Discussed: Review Requests: a new Amazon Ads type that shows review prompts to verified buyers on high-traffic pages like the homepage, with early tests showing 3x more ratings and reviews per weekThe fine print: US-only open beta from late October 2026, for products under 1,000 ratings and reviews and accounts with no active policy violationsThe catch: a lukewarm buyer now gets a one-tap prompt, so a weak product collects bad reviews faster, and Amazon hasn't said how the ad is billedSix steps to take before the beta opens, from pulling your ASIN list to tracking cost per new review against the free Request a Review buttonInteresting stats: the overlap between top TikTok Shop and Amazon sellers runs mostly from TikTok to Amazon, not the other way aroundAmazon opens Ads Data Manager to all advertisers in 30+ countries, turning email lists, Shopify buyers and loyalty members into ad audiences with no DSP budget requiredFour plays to run with your customer data, a five-step setup, and a 30-day three-segment testSoftware tool of the day: My Real Profit splits a consumable brand's TACoS between new customers and repeat ordersFive ranking mistakes that burn your inventory, from Alina at The Ranking PillStack Influence for micro-influencer product seeding at scaleAmazon retires the Ads Console as sponsored ads and DSP merge into Amazon Ads Agent, with auto-optimized bids and budgets arriving in the US in JanuaryAmazon DSP becomes DVA, plus Full-Funnel Campaigns, Branded Conversations in Alexa for Shopping, and plain-English reportingThe FTC and state AG lawsuit over allegedly hidden auction surcharges, with trial set for next year Links Mentioned: My Real Profit: check your new vs. repeat customer TACoS splitAlina at The Ranking PillStack Influence (10% off this month)Blueland micro-influencer case study with Stack Influence Hot Picks: Advertisers can directly influence Amazon's Alexa responsesUS Post Office partners with Amazon on same day delivery pilotAs A.I. agents begin shopping, brands change their sales pitchAmazon lets you manage Walmart, Shopify & TikTok sales on Amazon Stump Bezos Answer: $1 per taco. $25 minus the $3.75 referral fee, $5.25 FBA fee and $4 landed cost leaves $12, spread across 12 tacos (4 holders x 3 tacos). Parting Shot: "I'm only rich because I know when I'm wrong … I basically have survived by recognizing my mistakes." — George Soros Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)