Show notes
Date: September 10th, 2026Summary: Kevin King shares how Fernando Campos survived an Amazon account suspension that wiped out a $35M business and left him $6M in debt, then rebuilt to $50M a year, and why the strategies that win on Amazon fail on TikTok Shop. He also runs through the best side events at Amazon Accelerate, a free tool that makes the Category Listing Report usable, and Meta's new Muse shopping agent, which launched with millions of Shopify products already inside it. Key Points Discussed: Amazon Accelerate (September 22 to 24, Seattle) and why Athena Severi's pre-vetted 7–9 Figure Ecom Founder Evening at Rider is the side event to prioritiseThe full Accelerate week party rundown from Danan Coleman's eCom Triage master list, from the Topgolf seller social to the SmartScout and Pattern boat partyChina Magic training replay: the purchase order terms (10% deposit, balance 120 days after shipping) that kept $400K in Lyden's accountFernando Campos of Hive HQ on negotiating $6M of debt down to 11 cents on the dollar and rebuilding a $50M a year business after suspensionDemand capture versus demand creation, and why social commerce needs at least $15K a month to test properlyWhere Amazon DSP demand converts off Amazon: Walmart takes around 23% and Target around 19%, while Costco (around $420) and Best Buy (around $370) lead on average sale priceWhat the Category Listing Report (CLR) shows, how to request it in Seller Central, and the instant single-ASIN shortcutVanessa Hung's free tool for decoding the item type keywords (ITKs) in your CLRMeta's Muse AI agent launching with Stripe's Link checkout and millions of Shopify Catalog products already shoppableWhy AI shopping agents read structured catalog data rather than listing copy Links Mentioned: Athena Severi's 7–9 Figure Ecom Founder Evening at Rider (request your invitation)Danan Coleman's master list of eCom meetups and partiesChina Magic training replayWhy 99% of Amazon Sellers Fail on TikTok Shop, Marketing Misfits with Fernando Campos (video)Seller Central single-ASIN backend data URL (swap XXXXXXXX for your ASIN)Vanessa Hung's free Category Listing Report tool (flatfiletransfer.com)Billion Dollar Sellers Club (try it for $9) Hot Picks: Amazon says it will soon deliver 90% of its US packages itselfAre you really ready for Q4 traffic? Do this on Amazon nowTemu spent $962 million on ads using fake creators on Meta Stump Bezos Answer: Shoppers who click on a Sponsored prompt convert 48% more often than those who don't. Parting Shot: "Most people give up just when they're about to achieve success. They quit on the one yard line. They give up at the last minute of the game, one foot from a winning touchdown." - H. Ross Perot Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)