Billion Dollar Sellers
Billion Dollar Sellers
Kevin King
Reviews are vanishing & Amazon won't say why
19 minutes Posted Sep 7, 2026 at 3:52 pm.
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Date: September 7th, 2026
Summary: Kevin King unpacks a wave of reviews disappearing from listings with no notification from Amazon, and the diagnostic steps sellers should take before writing an appeal. He maps September's crowded e-commerce conference calendar, including whether Amazon Accelerate is worth the trip, covers a tool that rebuilds one winning video ad into ten, and explains a 35% fulfillment discount on TikTok Shop orders most sellers haven't noticed.
 
Key Points Discussed:
 
Reviews disappearing off listings with no Performance Notification, no Account Health violation and no email — dozens per listing, in some cases more than a hundred
Or Shamosh's read: it looks consistent with a broader review re-evaluation, but Amazon hasn't announced anything, so he won't call it a Q4 purge
Why competitor sabotage is the wrong starting point — Vine reviews vanishing too, removals hitting multiple ASINs, and unrelated sellers losing reviews the same day
Samuel Cohen on what a genuine attack looks like in supplements: flooding a listing with reviews in both directions, then reporting either direction as manipulation
Cory Martin's case — roughly 35% of organic reviews lost, traced to a backend classification mismatch on the parent ASIN via Amazon's own missing-review diagnostic
Sana Ullah's case — 25 reviews gone with no notice, returning on their own at two or three a day
The seven-step response: screenshot and date everything, save review URLs and reviewer names, check your variations, confirm new reviews still publish, audit how you ask for reviews, don't lead with the competitor theory, and escalate with identified reviews rather than aggregate counts
Last-click attribution stats — 44 to 47% of shoppers who first heard about a brand on TV, YouTube or a podcast still order through Google search, and only about 22% of TikTok-sourced shoppers check out on TikTok
Amazon Accelerate, September 22 to 24 at the Seattle Convention Center: why the Seller Café, the hallway networking and the Block Party justify the trip more than the main stage content does
Top Dog Summit, September 8 to 10 in Limassol, Cyprus — 80 seats, sellers only, workshops and one-on-ones instead of keynotes
The rest of the September map: Alibaba CoCreate, Commerce Roundtable and Amazon Ads unBoxed, plus DealCon in Austin in October
Higgsfield's Ad Multiplier — swapping the person, wardrobe and setting in a proven video ad while the cuts, pacing, camera motion and audio stay locked, with localised captions and synthetic voiceover per marketplace
Inventory as collateral rather than just a use of cash, and revolving credit lines secured against stock such as eCapital's Liquid Inventory
35% off Standard and Expedited Multi-Channel Fulfillment (MCF) rates on TikTok Shop orders shipped to US addresses since July 16th, running for at least 12 months
The catch: orders only qualify if they reach Amazon tagged through a participating integration partner, and the discount replaces rather than stacks with 2026 Preferred Pricing on TikTok orders
 
Links Mentioned:
 
The BDSN archive of past issues
Or Shamosh's Amazon Sellers Appeal
Athena's 7-9 figure ecom founder evening at Amazon Accelerate
Tomer Rabinovich's Top Dog Summit
Alibaba CoCreate
Commerce Roundtable
Amazon Ads unBoxed
DealCon
Full list of European ecom events
Higgsfield Ad Multiplier
Higgsfield MCP address for the Claude connector
See how eCapital's Liquid Inventory works
Stack Influence (10% off this month)
Blueland micro-influencer case study with Stack Influence
Amazon's MCF calculator
 
Hot Picks:
 
Alexa can now alert customers when they might like something new
Amazon's response to the FTC's lawsuit about sponsored ads
ChatGPT shopping results now come from product feeds only
Creator industry admits fee pricing is out of control
 
Stump Bezos Answer: YouTube does over $45 billion in annual ad revenue, on top of the $350 billion-plus Google grosses from search advertising.
 
Parting Sho