Show notes
Date: April 13th, 2026 Summary: Kevin King covers the latest Marketing Misfits newsletter with highlights on unconventional brand building, why LinkedIn is the most undervalued platform in marketing, how a joke Instagram handle turned into a cigar empire, the $100,000 water bottle, loss aversion in marketing, the Purple mattress case study, and an AI marketing tip on building a brand voice document.Key Points DiscussedWhy LinkedIn is the most undervalued marketing platform (Joshua B. Lee, "Dopamine Dealer of LinkedIn")LinkedIn newsletter hack: 20–50% open rates and Google indexing in under an hourBrandon Wells: How a joke Instagram handle became a cigar brokerage empireThe Chalkboard: Build the story before you build the brandMarketing trends: Brand vs. ad spend across luxury and mass marketLoss aversion in marketing: practical applications and ethical useA/B testing framework for email marketingAI/Marketing tool highlight: AdCreative.aiCase study: Purple mattress and the "raw egg test" viral videoFrom the Humidor: Yamazaki whisky's overnight global transformationAI marketing tip: How to develop a unique brand voice document with AI7 brands that built empires by breaking every ruleThe "Red Ocean, Blue Offer" strategy for brand buildingLinks MentionedE-Com Mastery AI ReplaysMarketing Misfits Episode: "Dopamine Dealer of LinkedIn" with Joshua B. LeeMarketing Misfits Episode: How a Joke Turned Into a Cigar Empire (Brandon Wells)$100,000 Water Bottle?! Insane Luxury Branding (Kevin & Norm)Dragon Fish – Email Marketing HelpAdCreative.ai – AI-Powered Ad Creative GenerationCollective Minds Society Cigar & Whisky Trip (Feb 18–22, 2027)Marketing Misfits PodcastLink to written version of the newsletter: [Insert link here]Trivia AnswerThe Lancero and Corona sizes. The manufacturer told Brandon Wells these shapes "couldn't be sold." He took them on because he believed in the story behind the blend and the maker. They sold out because his audience trusted his recommendation completely.ConnectWebsite: BillionDollarSellers.comTwitterLinkedIn