Date: April 9th, 2026Summary: Kevin King broadcasts from the E-Com Mastery AI event in Nashville and covers the Marketing Misfits newsletter on the direct mail renaissance, including jaw-dropping ROI stats, the Hook-Story-Offer framework, email deliverability essentials, a Dollar Shave Club case study, and an AI tip for turning email campaigns into direct mail postcards.Key Points DiscussedThe direct mail renaissance: why the physical mailbox is now the least crowded marketing channelDr. Wilson Zehr's direct mail ROI stats and automation via ZairmailMail retargeting, IP lookup, QR code tracking, and USPS Informed DeliveryMaxximillian Seijo from PostcardMania on abandoned cart recovery and CRM integrationDirect mail stats: 161% ROI, 132 seconds of attention, 17-day home lifespanThe Hook-Story-Offer framework for high-converting campaignsEmail deliverability: SPF, DKIM, and DMARC authenticationDollar Shave Club case study: from a $4,500 video to a $1 billion acquisitionAI marketing tip: generating direct mail postcard copy from email campaignsThe angel's share: whiskey warehouse fun factsLinks MentionedE-Com Mastery AI Live StreamMarketing Misfits NewsletterWhy Nobody Trusts Your Brand Anymore (Misfits Episode)Direct Mail Isn't Dead - Dr. Wilson Zehr (Misfits Episode)Direct Mail ... The Untapped Marketing Secret - Maxximillian Seijo (Misfits Episode)Dragon Fish - Email MarketingPostcardMania - Direct Mail AutomationCollective Minds Society Cigar & Whisky Trip (Feb 2027)Marketing Misfits PodcastTrivia AnswerDirect mail delivers an average of $12 for every $1 spent, with a 98% "open rate" because people always at least glance at their physical mail.ConnectWebsite: BillionDollarSellers.comTwitterLinkedIn