Ideas to share with friends bringing the  “What If?” into the what we know now to create thriving businesses together. Geared towards business owners, change makers and culture creators who want to create an impact in their communities by experimenting with new ways to do business.

If you have taken any kind of business or marketing class, the experts often get you to define your ideal client avatar before you have even sold anything. Let's look at how that can prevent you from ever launching your business with ease.

Why focusing on Ideal Customer Avatars Can Hurt Small Businesses

One of the most common struggles I see in business owners is needing to make money while actively trying to find ways to deconstruct late stage colonial capitalism. Let's look at how we can participate in this journey while also make sure our family is fed and we have a roof over our heads.