Crystal McFerran is the Chief Marketing Officer for The 20, a business development group for managed service providers.  She has been a marketing leader in various industries with over 18 years experience in agency development,  brand marketing, digital content and public relations. Crystal is the Associate Producer of, and a participant on, the Social Movement: Season 2 and is a member and contributing writer on the Forbes Communications Council. In this episode, host Jamie Allison speaks with Crystal about her own unique and leading edge career path, digital marketing strategies, building a brand through storytelling and sure-fire tools and tactics.Tell Crystal and Jamie what you think about this episode by leaving a review and rating.  It helps us get the message out there!          Refresh and plan for 2021!  Find out more  www.bigideabigmoves.com/enrichment Follow us  on  Instagram www.instagram.com/bigidea_bigmoves             Facebook www.facebook.com/bigideabigmoves         Follow Crystal at www.the20.com      Check out Impact Magazine's newest edition www.impactmagazine.ca    Talk to us about partnerships   https://beacon.by/epitome-hr-inc/bibm-sponsoship-packages