Show notes
Justin McInturff, Director Sales & Marketing for Concept shares how companies are restructuring sales post COVID-19. He discusses sales budget realignment, sales structure changes, sales strategy changes, and more. He describes the three components of a successful sales engine and how companies must move that direction to be competitive. He talks about integrated sales strategies and how sales and marketing must work together. Justin describes how customers are much more educated today compared to the past and how that is causing sales groups and sales personnel to change. He discuss companies using multiple vendors vs. one sole vendor.



