Dannelle Dahlhauser, Director of Marketing & CRM Integration for MH Equipment, a national materials handling service provider talks about the demands digital marketing puts on marketing managers and companies.  Dannelle discusses the multi facets of marketing and how she manages, coordinates and utilizes all forms of marketing today.  Dannelle also discusses the need to track all marketing activity and efforts through CRM.  She discusses how she utilizes both internal resources and outsourced companies for specialized needs.