Beyond The Technique Podcast
Beyond The Technique Podcast
Kati Whitledge
Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
0292: Going from Good to Great with Vivienne Mackinder! (2020 rerun)
We have eight weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time!  Today you will hear episode 292 where we learn about Going from Good to Great, with Vivienne Mackinder. Enjoy!   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop
Nov 9
51 min
0400: Answering Your Top BTT (Beyond The Technique) Questions!
Welcome to our 400th episode! We cannot believe we’ve made it to this incredible milestone. Thank you to all of you who are avid listeners. We cannot tell you how much we appreciate your loyalty! Today we share our last “answering top questions” podcast of the year. These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 380 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about. WATCH ON YOUTUBE: https://youtu.be/WtNnMcdu_Vg   HOW TO HAVE A BOOMING BRIDAL BUSINESS! https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop
Nov 5
40 min
0399: Introducing the New Gambuzza Barbershops Franchise, with Frank Gambuzza!
There is still opportunity out there and today we are sharing a new barbershop franchise that is a one-of-a-kind experience for barber guests! We have Frank Gambuzza back to share his new Gambuzza barbershop business. He had a vision, which led to an incredible partnership, and has now been realized. The Gambuzza barbershop business opportunity has launched and is now available for you to invest in and own! Listen and share with you entrepreneurial friends. There are many lessons we will all learn from Frank in today’s show. WATCH ON YOUTUBE! https://youtu.be/7MvbIsLHKIs   HOW TO HAVE A BOOMING BRIDAL BUSINESS! https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop   FOLLOW GAMBUZZA BARBERSHOPS! Website: https://www.gambuzzas.com Instagram: https://www.instagram.com/gambuzzasshop
Nov 2
26 min
0398: This vs. That, with Author, Jay Williams!
Jay is back on Beyond The Technique’s podcast today to give us a sneak peak of his new book, This vs. That. You will learn the choices we have when we are communicating with our salon teams, and how important it is to pause and empathize before responding. Jay educates us on styles of education and shares why the new currency is flexibility. He uncovers how to identify your stylists’ willingness versus their ability to buy in or take action at your salon. We promise that investing in Jay’s book will be the best leadership investment for yourself and for your salon leaders!   GET HIS BOOK HERE: www.thisvsthatbook.com   WATCH ON YOUTUBE! https://youtu.be/vVyn2i32OsY   HOW TO HAVE A BOOMING BRIDAL BUSINESS! https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop
Oct 29
33 min
0397: Creating Healthy Boundaries with Your Salon Team, with Jordan Betts!
We’ve been told that creating a culture with a high level of emotional intelligence will be one of the major reasons’ stylists will join and stay with our salon brand. But have we taken this goal too far? Have we created an atmosphere of friendships that are later disrupted? We are undoubtedly an emotional, relationship-based industry, but we have to find that balance between ruling our business and having compassion for our team. Today, we have first-time guest and industry expert, Jordan Betts, here to share why she pivoted from becoming a therapist to joining the beauty industry, and how she’s developed an approach to having healthy, sustainable, and manageable boundaries with you salon team. WATCH ON YOUTUBE: https://youtu.be/tjvCw0JP5Bc   HOW TO HAVE A BOOMING BRIDAL BUSINESS! https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop   FOLLOW JORDAN BETTS! Website: https://www.makingitawesome.com Facebook Group: https://www.facebook.com/groups/makingitawesome
Oct 26
34 min
0396: How to Craft a Marketing Message based on the PPP—not financially related!
Today we are going to dive into the PPPs of marketing. No, this has nothing to do with our relief funding—but everything to do with funding the future of your salon revenue. That is because PPP is the basics of crafting your messages through social media, marketing emails, and all digital marketing advertisements. This one messaging strategy will bring a ton of interest to your brand and business!   HOW TO HAVE A BOOMING BRIDAL BUSINESS! https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop
Oct 22
18 min
0395: Answering Your Top BTT (Beyond The Technique) Questions!
We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 380 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about. If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com WATCH ON YOUTUBE: https://youtu.be/9hUR4DovLC0   HOW TO HAVE A BOOMING BRIDAL BUSINESS! https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop
Oct 19
29 min
0394: How to Leave a Legacy in The Future by Building Financial Independence Today
Today’s episode is all about the kind of mindset you need to have in order to build wealth that will last through many generations. Ashley M. Fox is here to share her wisdom on how to get clear on your wealth-building strategies, what approach you should have to making money in your sleep now and in the future. I promise you—you will be fired up after listening to today’s podcast! You have to share this one with your family and friends. And remember, you are the most valuable asset in your life. WATCH ON YOUTUBE: https://youtu.be/lr5L0d1UU-o   HOW TO HAVE A BOOMING BRIDAL BUSINESS! https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop   FOLLOW EMPIFY! Website: https://www.empify.com Instagram: https://www.instagram.com/empify
Oct 15
37 min
0393: Get Your Stylists Booked & Busy, with Nina Tulio!
Nina Tulio is back to share her top tips for getting your stylists booked and busy. She is going to dive into important ways to reach the guests who already love you and ways to give them value-added experience to help grow your salon’s average ticket. Nina also guides us on how this could be the best time and opportunity to reach new guests who are looking for new stylists! At the end of today’s conversation Nina inspires us with her words of wisdom—words you will want to play each morning to remind yourself why you started this career and how many lives you’ve touched along the way. Enjoy and share with your industry friends! WATCH ON YOUTUBE: https://youtu.be/2gwxzk1g5kY   HOW TO HAVE A BOOMING BRIDAL BUSINESS! https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop   FOLLOW CONCIHAIRGE! Website: https://www.1nagency.com Instagram: https://www.instagram.com/ninatulio
Oct 12
30 min
0392: A New Opportunity to Bring Salon Services to Your Front Door, with Stephanie Cleck!
Imagine having over 700 clients on your waitlist. This the opportunity that is knocking at Stephanie’s “front door.” Stephanie is the founder and CEO of Concihairge, a full-service hair salon that brings the full suite of salon services to consumers. Think of it being akin to uber for hairstylists. She is here to share why now more than ever, we should embrace the change of consumer behavior, and pivot with an open minded to offer in-home services through Conciehairge.   WATCH ON YOUTUBE: https://youtu.be/D25J52g_6qk   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   OUR INSTAGRAM https://www.instagram.com/beyondthetechnique   HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP! https://www.facebook.com/groups/370912749922331   EDUCATION WE OFFER https://www.beyondthetechnique.com/salon-education-business-classes   SHOP OUR SALON BUSINESS RESOURCES! https://www.beyondthetechnique.com/shop   FOLLOW CONCIHAIRGE! Website: https://www.concihairge.com Instagram: https://www.instagram.com/concihairge
Oct 8
27 min
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