This Beyond the Shelf Live episode was recorded at the P2PI Retail Media Summit in Chicago, where Dave Feinleib caught up with Marlow Nickell, Co-Founder & CEO of Grocery TV. Marlow shares how in-store retail media has evolved, why regional grocers are leaning in, and how Grocery TV has grown to 6,700 stores. He also discusses why the store remains such a valuable media environment, how brands should think about creative built for in-store, and what Grocery TV’s In-Store Perception Report...
Jul 7
9 min
This week we're repeating Dave's insightful discussion with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect. This episode originally aired 6/2/26. Garima shares how Walmart Connect is helping brands connect with shoppers across the full funnel — from discovery to purchase — using Walmart’s scale, solutions, and first-party signals. She also breaks down why creative has become one of the biggest opportunities in retail media, but also one of the bi...
Jun 30
26 min
Recorded in April at Digital Shelf Summit 2026, this Beyond the Shelf Live "minisode" features Dave's conversation with Dawn Powell from Kids2. Dawn shares what stood out at the event, including the pace of innovation around AI and how teams are finding more practical ways to bring new capabilities into their day-to-day workflows. She also discusses Kids2’s partnership with It’sRapid around image translation, and how the team is using the solution to move faster across languages and markets w...
Jun 23
5 min
This week, Dave speaks with Tom Bingham, Director of Vertical Market Sales at LG Electronics. Tom shares how digital display technology is evolving from reliable screens into broader customer experience platforms across retail, QSR, grocery, C-store, stadiums, venues, and transportation environments. In this episode, Tom breaks down why in-store retail media is moving so quickly, how retailers are thinking about new surfaces and form factors, and why physical spaces now need to deliver connec...
Jun 16
28 min
This week, Dave speaks with Dean McElwee, ecommerce and digital transformation leader and author of Ecommerce for CEOs. Dean shares what he’s learned working across global brands, complex categories, and digital shelf transformation — including why DIY and home improvement require a very different ecommerce content playbook. In this episode, Dean breaks down the challenges of managing SKU complexity, spec data, mobile legibility, B2B and B2C shopper needs, and content workflows across retaile...
Jun 9
31 min
This week, Dave speaks with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect. Garima shares how Walmart Connect is helping brands connect with shoppers across the full funnel — from discovery to purchase — using Walmart’s scale, solutions, and first-party signals. She also breaks down why creative has become one of the biggest opportunities in retail media, but also one of the biggest operational challenges. As brands activate across more placements and ...
Jun 2
26 min
This week, Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero. Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategic, optimized approach across a large and growing portfolio of brands. In this episode, Helen breaks down why ecommerce content needs to do more than look good. It has to address shopper barriers, support conversion, and be tailored to the needs of each retai...
May 26
25 min
This week, Dave speaks with Eldar Sadikov, co-founder and CEO of Field Materials AI. Eldar has spent his career building AI companies — first in retail and ecommerce personalization with Jetlore, and now in commercial construction procurement with Field Materials AI. In this episode, Eldar shares how AI has changed from classical machine learning to modern LLMs and agents, why vertical AI companies need to start with deep industry pain points, and how AI-native software changes the way teams ...
May 19
28 min
This week, Dave speaks with John Santaferraro. John is the CEO and Head Research Analyst at Ferraro Consulting LLC. With 30 years of experience in AI, analytics, and data management, he brings a wealth of experiences as an industry analyst, marketing executive at HP and ParAccel, and strategic marketing consultant for companies like Google Cloud, SAP, HP, ThoughtSpot, Informatica, and dozens of startups. He is the host of The Digital Analyst podcast with over a million views in 32 episodes.&n...
May 11
29 min
We're LIVE from DSS 2026 in Atlanta! Dave catches up with Piyush Chaudhari, CEO of Salsify, live from the show floor. Piyush unpacks what's driving conversation at the event—AI—and how Salsify is helping brands navigate the shift from digital shelf to agentic shelf, focusing on product discovery, measurement, and efficiency. He highlights Salsify's latest AI innovations, including Angie and the Intelligence Suite, and speaks to the growing It'sRapid–Salsify partnership and new capabilities ar...
May 7
4 min
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