In this episode, we talk branding, influencers, gaining and working with corporate sponsors, marketing, and social media for photographers and artists. What is branding and what isn't?  How important is consistency and authenticity? What should photographers do and not do on social media? How to market yourself. Plus a lot more.Joey Lopez  is the Director of Brand Marketing at Lexar. He launched the Lexar Influencer Program, working with renowned photographers and videographers to increase brand awareness. Joey has been responsible for creating  digital and social media content and managing PR and event planning for Lexar's key product launches and trade shows.Joey is also an accomplished portrait and wedding photographer.Notable Links:Joey Lopez WebsiteJoey Lopez InstagramThe Brand Called You by Tom Peters, Fast Company, 1997Seth Godin's Blog*****This episode is brought to you by Lexar.For more than 25 years, Lexar has  been trusted as a leading global brand of memory solutions so they know first-hand just how quickly content is transforming our world.Their award-winning lineup performs second-to-none and includes professional memory cards, card readers, and solid-state drives for creators of all skill levels.Whether shooting photos, capturing video, or transferring content on the go, Lexar provides the quality and performance you can rely on to get the shot with confidence.I’ve been using the Lexar Professional CFexpress Type B GOLD memory cards with my Canon mirrorless cameras for years and they deliver the blazing speed and durability for the extreme weather conditions I encounter anywhere in the  world.To learn more about Lexar memory solutions, visit www.lexar.com.*****This episode is brought to you by Kase Filters. I travel the world with my camera, and I can use any photography filters I like, and I've tried all of them, but in recent years I've landed on Kase Filters.Kase filters are made with premium materials, HD optical glass, shockproof, with zero color cast, round and square filter designs, magnetic systems, filter holders, adapters, step-up rings, and everything I need so I never miss a moment.And now, my listeners can get 10% off the Kase Filters Amazon page when they visit.beyondthelens.fm/kase and use coupon code BERNABE10Kase Filters, Capture with Confidence.

Will Burrard-Lucas is a British wildlife photographer, best known for innovative camera techniques and devices that allow him to capture unique perspectives on wildlife not usually seen otherwise. He's the founder of Camtraptions, a company specializing in creative technology and photographic contraptions, including the Beetlecam and his own camera traps.Will has published three books,  The Ethiopian Wolf: Hope at the Edge of Extinction, Top Wildlife Sites Of The World, Land of Giants, and The Black Leopard: My Quest to Photograph One of Africa’s Most Elusive Big Cats, which we talk about at length in the interview.Topics Richard and Will discuss:Will's career beginnings as an accountantWide-angle approaches to wildlife photographyIntroducing The BeetleCam: a remote-control, camera-mounted buggyWill's hilarious first attempts with the BeetleCamHomemade dronesUsing camera trapsPursuit of the black leopardWill's newest book, The Black Leopard: My Quest to Photograph One of Africa’s Most Elusive Big CatsNext project with lionsNotable Links:Will Burrard-Lucas websiteWill Burred-Lucas InstagramWill's TEDx Talk on the pursuit of the Black LeopardCamtraptions*****This episode is brought to you by Lexar.For more than 25 years, Lexar has  been trusted as a leading global brand of memory solutions so they know first-hand just how quickly content is transforming our world.Their award-winning lineup performs second-to-none and includes professional memory cards, card readers, and solid-state drives for creators of all skill levels.Whether shooting photos, capturing video, or transferring content on the go, Lexar provides the quality and performance you can rely on to get the shot with confidence.I’ve been using the Lexar Professional CFexpress Type B GOLD memory cards with my Canon mirrorless cameras for years and they deliver the blazing speed and durability for the extreme weather conditions I encounter anywhere in the  world.To learn more about Lexar memory solutions, visit www.lexar.com.*****This episode is brought to you by Kase Filters. I travel the world with my camera, and I can use any photography filters I like, and I've tried all of them, but in recent years I've landed on Kase Filters.Kase filters are made with premium materials, HD optical glass, shockproof, with zero color cast, round and square filter designs, magnetic systems, filter holders, adapters, step-up rings, and everything I need so I never miss a moment.And now, my listeners can get 10% off the Kase Filters Amazon page when they visit.beyondthelens.fm/kase

Terry White is a  27-year veteran at Adobe, Inc.  He currently holds the prestigious title of Principal Director, Creative Cloud Evangelist with a focus on photography. Terry’s an award winning portrait and travel photographer who in 2016, was inducted into the Photoshop Hall of Fame. He’s delivered live keynote presentations at Adobe MAX, Photoshop World, and gave a TED talk titled AI Is Here.He has a very popular YouTube channel with 500K followers and a highly influential photography and tech blog.Topics Richard and Terry discuss:The latest from Adobe MAXNew Lightroom features announced at Adobe MaxPhotoshop's AI Generative Fill and ExpandGenerative Fill vs. Content Aware FillPhotoshop's Neural FiltersThe History of Adobe and AIAdobe FireflyPeople's responses to new, transformational technologiesReasons why photographers and artists fear AIThe secret to Terry's success as a "Photopreneur"Terry's top 3 favorite tech gadgetsNotable Links:Terry White's Tech BlogTerry's TEDx Talk: 'AI Is Here'Terry White's InstagramTerry White on Twitter/XTerry White's Photography Site*****This episode is brought to you by Lexar.For more than 25 years, Lexar has  been trusted as a leading global brand of memory solutions so they know first-hand just how quickly content is transforming our world.Their award-winning lineup performs second-to-none and includes professional memory cards, card readers, and solid-state drives for creators of all skill levels.Whether shooting photos, capturing video, or transferring content on the go, Lexar provides the quality and performance you can rely on to get the shot with confidence.I’ve been using the Lexar Professional CFexpress Type B GOLD memory cards with my Canon mirrorless cameras for years and they deliver the blazing speed and durability for the extreme weather conditions I encounter anywhere in the  world.To learn more about Lexar memory solutions, visit www.lexar.com.*****This episode is brought to you by Kase Filters. I travel the world with my camera, and I can use any photography filters I like, and I've tried all of them, but in recent years I've landed on Kase Filters.Kase filters are made with premium materials, HD optical glass, shockproof, with zero color cast, round and square filter designs, magnetic systems, filter holders, adapters, step-up rings, and everything I need so I never miss a moment.And now, my listeners can get 10% off the Kase Filters Amazon page when they visit.beyondthelens.fm/kase and use coupon code BERNABE10Kase Filters, Capture with Confidence.

Dr. Austin Gallagher is an American marine biologist, researcher, explorer, author and entrepreneur. He’s best known for his extensive research on sharks and hosting and producing content for the Discovery Channel’s Shark Week programming. His shark research has taken him all across the globe on more than 50 scientific expeditions and he’s published more than 100 scientific papers.Austin founded “Beneath the Waves,” a non-profit organization focused on ocean conservation. He currently serves as its CEO.Austin is a National Geographic Explorer, a current fellow at the Explorers Club, and was the first American marine biologist to make the Forbes 30 Under 30 List at the age of 29.Topics Richard and Austin discuss:Orcas vs. Great White SharksThe disappearance of Great Whites off the South African coastThe 'Belly of the Beast'Eye to Eye with a monster Great White SharkShark Week on the Discovery ChannelWildlife SensationalismWhy to do if you're being attacked by a shark.Tiger SharksGreenland SharksOverfishing and other threats to sharks"Beneath the Waves"Blue CarbonWhat's a Social Entreprenuer?Dealing with hatersNotable Links:Austin Gallagher WebsiteAustin's InstagramAustin Gallagher Twitter/XBeneath the WavesShark Week on the Discovery Channel*****This episode is brought to you by Kase Filters. I travel the world with my camera, and I can use any photography filters I like, and I've tried all of them, but in recent years I've landed on Kase Filters.Kase filters are made with premium materials, HD optical glass, shockproof, with zero color cast, round and square filter designs, magnetic systems, filter holders, adapters, step-up rings, and everything I need so I never miss a moment.And now, my listeners can get 10% off the Kase Filters Amazon page when they visit.beyondthelens.fm/kase and use coupon code BERNABE10Kase Filters, Capture with Confidence.*****This episode is brought to you by TRAVEL iNTi  - Travel Inti is YOUR gateway to a world of unforgettable adventures! With a community of over 175,000 members spanning 200 countries, they're your ultimate travel resource.Travel iNTi is on a mission to make travel planning stress-free and your adventures even more exciting. From flights, accommodations, dining, family activities, nightlife, walking tours, Travel iNTi has got you covered with zero commissions!Travel iNTi connects you directly with the world's finest businesses, eliminating middlemen AND any extra fees. Established in sunny Florida in 2015, Travel iNTi is a global team of avid travelers and tech enthusiasts who are revolutionizing the travel industryTheir personalized service is crafted to match your preferences, complete with 24/7 support and you can access all your trip details conveniently through their website or user-friendly app. And with their extensive global network, they bring you exclusive rates, upgrades, and unique experiences that you won't find anywhere else.To find out more, visit www.travelinti.com

Wayne Suggs is an immensely talented landscape photographer hailing from Las Cruces, New Mexico. Wayne captures the beauty of the Southwest United States and shares his images not only for others to enjoy, but to help increase awareness of the necessity to preserve our precious surroundings.  Wayne is a professional photography instructor with Muench Workshops and his hardcover photography book, The Color of Dreams, is an instant classic and expresses some of Wayne's best work in print.Topics Richard and Wayne discuss:The underrated beauty of the desertStrategies for exploring new photography locationsChasing the light versus previsualizationThe art and process of previsualizationComposition in the fieldWhat's more important? Composition or light?Falling in love with your photographyThe influences of David and Marc MuenchWorking with wide-angle lensesPost processing philosophyAnd much more.Notable Links:Wayne Suggs PhotographyWayne Suggs Photography on FacebookWayne Suggs Instagram Muench WorkshopsThis episode is brought to you by Lexar.For more than 25 years, Lexar has  been trusted as a leading global brand of memory solutions so they know first-hand just how quickly content is transforming our world.Their award-winning lineup performs second-to-none and includes professional memory cards, card readers, and solid-state drives for creators of all skill levels.Whether shooting photos, capturing video, or transferring content on the go, Lexar provides the quality and performance you can rely on to get the shot with confidence.I’ve been using the Lexar Professional CFexpress Type B GOLD memory cards with my Canon mirrorless cameras for years and they deliver the blazing speed and durability for the extreme weather conditions I encounter anywhere in the  world.To learn more about Lexar memory solutions, visit www.lexar.com.

In this episode, Richard talks about  AI-proofing your photography as well as taking your creative work to the next level. That involves incorporating emotional engagement into your artwork, not "playing to the audience," and learning to create for yourself, not others, in order to find your true artistic voice.Notable Link:Art as Self Care by Katie Willard Virant, Psychology Today, June 2018This episode is brought to you by Lexar.For more than 25 years, Lexar has  been trusted as a leading global brand of memory solutions so they know first-hand just how quickly content is transforming our world. Their award-winning lineup performs second-to-none and includes professional memory cards, card readers, and solid-state drives for creators of all skill levels. Whether shooting photos, capturing video, or transferring content on the go, Lexar provides the quality and performance you can rely on to get the shot with confidence. I’ve been using the Lexar Professional CFexpress Type B GOLD memory cards with my Canon mirrorless cameras for years and they deliver the blazing speed and durability for the extreme weather conditions I encounter anywhere in the  world. To learn more about Lexar memory solutions, visit www.lexar.com.

Raabia Hawa abandoned a successful career in radio and TV to found the Ulinzi Africa Foundation, East Africa’s very first NGO to help Kenya rangers in their fight against wildlife poaching.Recorded in person during Richard’s recent trip to Nairobi, Raabia talks about her career, her personal and professional transformation from radio and TV personality to wildlife warrior, the evils of wildlife poaching, the dangers of working in Kenya’s Tana River Delta, trophy hunting, being underestimated and much more.Raabia is an extraordinary and inspirational woman with  an intense focus on wildlife conservation in Kenya. Notable LinksUlinzi Africa FoundationUlinzi Africa Foundation Instagram PageRaabia Hawa Instagram PageKenya’s Tana River Delta 

In this episode, I am joined by astrophotographer, Andrew McCarthy. Andrew creates stunning images of the moon, sun, distant galaxies, the International Space Station moon and sun transits, and much more. Many of his photographs have gone viral and are instantly recognizable once you visit his website, Cosmic Background.He has more than 600,000 followers on Instagram and he generously shares how he captures many of the images featured all across  social media. In this interview, Andrew describes his astrophotography techniques, the gear he uses, post processing software, and the many frustrations and joys of astrophotography. In vivid detail, he shares anecdotes from the field and why he thinks human beings are drawn to celestial bodies in the night sky. It's a masterclass on astrophotography!Notable Links:Cosmic Background (website)Twitter/XInstagramFeatured photograph: New FrontiersThis episode is brought to you by Lexar.For more than 25 years, Lexar has  been trusted as a leading global brand of memory solutions so they know first-hand just how quickly content is transforming our world.Their award-winning lineup performs second-to-none and includes professional memory cards, card readers, and solid-state drives for creators of all skill levels.Whether shooting photos, capturing video, or transferring content on the go, Lexar provides the quality and performance you can rely on to get the shot with confidence.I’ve been using the Lexar Professional CFexpress Type B GOLD memory cards with my Canon mirrorless cameras for years and they deliver the blazing speed and durability for the extreme weather conditions I encounter anywhere in the  world.To learn more about Lexar memory solutions, visit www.lexar.com.

Steven McCurry is an American photographer who has captured some of the world's most iconic photographs of the 20th and 21st centuries. From the war-ravaged landscapes of Afghanistan to the vibrant, colorful streets of India, his ability to capture the raw emotions and the spirit of humanity over the course of five decades has made his work both timeless and universally revered.His most famous photograph, the  haunting portrait of the 'Afghan Girl,'  first graced the cover of National Geographic Magazine in June of 1985 and is considered one of the most recognized photographs of all time.McCurry has photographed many assignments for National Geographic and has been a member of Magnum Photos since 1986McCurry is the recipient of many prestigious awards, including the Robert Capa Gold Medal, the Magazine Photographer of the Year, awarded by the National Press Photographers Association, the Centenary Medal for Lifetime Achievement from the Royal Photographic Society in London, and induction into the International Photography Hall of Fame.Notable Links:Steve McCurry WebsiteTwitter/XInstagramThis episode is brought to you by Lexar.For more than 25 years, Lexar has  been trusted as a leading global brand of memory solutions so they know first-hand just how quickly content is transforming our world.Their award-winning lineup performs second-to-none and includes professional memory cards, card readers, and solid-state drives for creators of all skill levels.Whether shooting photos, capturing video, or transferring content on the go, Lexar provides the quality and performance you can rely on to get the shot with confidence.I’ve been using the Lexar Professional CFexpress Type B GOLD memory cards with my Canon mirrorless cameras for years and they deliver the blazing speed and durability for the extreme weather conditions I encounter anywhere in the  world.To learn more about Lexar memory solutions, visit www.lexar.com.

Scott Kelby is the President and CEO of KelbyOne, the online educational community for photographers, Photoshop & Lightroom users. He’s a travel photographer, Editor and Publisher of Photoshop User Magazine, Conference Technical Chair for the Photoshop World Conference & Expo; host of the photography talk show “The Grid,” founder of the annual “Scott Kelby Worldwide Photo Walk” and author of several bestselling photography, Lightroom and Photoshop books, which includes the best-selling The Travel Photography Book, which we discuss during this interview.Topics Richard and Scott DiscussDid Aaron Rogers reimburse Scott for his broken monopod?Photographing pro football Preparing for a travel photography gigTravel photography tipsThe war on tripodsWhat makes a successful travel photo?iPhonographyApple and Samsung as photography innovatorsScott’s Tech guru (Terry White)Adobe’s generative fill, Sensei, and FireflyAI and the future of photographyGratitude and living a good lifeNotable Links:Scott’s website: Scott Kelby’s Photoshop InsiderWorkshops: Scott Kelby WorkshopsPhotography, Photoshop, and Lightroom Training: KelbyOneTwitter: Scott KelbyInstagram: Scott Kelby