Social media can feel overwhelming. It can be hard to keep up with the changing platforms, appeasing the algorithms and creating content. On this week’s episode, I’m chatting with Tom McMahon of MCM. He shares his best practices for executing an effective social media strategy as it relates to your events.
Learn more about Tom McMahon:
Tom has worked both agency and client side across many international brands including FT Live, Xeim, NBC Universal Studios and Sky. These roles have allowed for global exposure working across local territories as well as EMEA and the US. Tom is well versed on the latest and most effective platforms and channels, and is passionate about showing his event sector clients how they can utilize them to stay ahead of the competition.
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