If you’re a mission-driven organization, events can be a great way to spread your message and get people on-board. That’s what Julie and Jacob of Julie & Co. help their clients do in Ottawa. Many causes and organizations need political support. It can be difficult to make a meaningful connection with those in office, that’s where lobbying events can come in.In this episode, we discuss: How event experience can help attendees remember your organization’s mission The reality when it comes to replacing in-person events with a virtual-only experience The role of a PR person in the events industryLooking for your CMP credit? Take this short quiz to receive your certificate.Learn more about Julie McNamara:Julie is an award-winning event planner and communicator. Drawing from her experience working on Parliament Hill early in her career, Julie knew she wanted to combine her formal education in public relations, and her experience in event planning to form her own firm. Slowly dipping her foot into the world of being an entrepreneur, she created a boutique event planning company. After being listed on Chatelaine’s 40 under 40 list, she knew it was time to take the plunge and expand Julie & Co. to what it is today: a boutique event management and public affairs firm.Learn more about Jacob Gorenkoff:Jacob brings a penchant for creative energy, big ideas, and a genuine love of helping others to his role of Public Affairs Lead at Julie & Co. Building on his formal education in political management, he has built a career out of working with businesses and other organizations committed to building stronger, more inclusive communities. As an advocate and not-for-profit executive, Jacob has demonstrated significant success developing and implementing advocacy strategies, running grassroots campaigns, forming and communicating policy recommendations, and creating compelling content and programs.Julie & CoFollow them on InstagramFollow them on TikTokFollow them on FacebookLearn more about Beyond the BEO:Follow on FacebookFollow on Instagram @beyondthebeoFollow on TikTok @beyondthebeoPlease rate, review, subscribe to Beyond the BEO wherever you listen to podcasts.Learn more about our sponsors:The Write Stuff Agency blogging and copywriting services, making your business sound as good as it looks.GateCheck - the subscription box built for travelers. Use code BEOdiscount for $5 off your subscription.Wander Nut Butter - spread the world with these spiced, not spicy flavoured peanut butters. Try all three flavours, Indian, Moroccan, and Thai in your favourite recipes or on their own.