Beyond Social
Beyond Social
Vista Social
Turning LinkedIn Into Your Personal Brand Powerhouse
32 minutes Posted Feb 19, 2025 at 10:00 am.
Introduction and Welcome
Morgan’s LinkedIn Journey
The Secret Sauce to LinkedIn Growth
Personal Branding vs. Business Branding
Advocating for Personal Brands
Scaling Personal Branding Efforts
The Role of Personal Branding for Employees
LinkedIn vs. Other Platforms
Economics of Personal Branding Services
Advocacy vs. Personalized Branding
Key Performance Indicators (KPIs) for Personal Branding
Hybrid Approaches to Branding
Final Thoughts and Morgan’s Pitch
Wrap-Up and Next Steps
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Show notes
Think your personal brand is enough to stand out? Think again. In this episode of Beyond Social, host Reggie Azevedo and Vitaly Veksler, sit down with Morgan Cox, CEO of MAC Marketing, to explore the undeniable power of personal branding. Morgan shares her journey of growing from 1,000 to 14,000 LinkedIn followers in just six months, and how that growth didn’t just elevate her personal presence, but also brought new opportunities to her agency. This episode dives deep into: Why authenticity i...