Beyond Social
Beyond Social
Vista Social
Authenticity Over Perfection: Why “Polished” Might Be Hurting Your Brand
27 minutes Posted Jan 8, 2025 at 10:00 am.
Introduction
The Importance of Authentic Content
High Production vs. Raw Content
Engaging the Audience with Relatable Content
Challenges in Higher Education Marketing
Leveraging Trends and Quick Content
Balancing High Production and Authenticity
Tips for Marketers: Building Brand Equity
Final Thoughts and Farewell
Meet the Guests: Sabreen and John Steven
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27:49
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Show notes
In this refreshingly candid episode of Beyond Social, host Reggie Azevedo, alongside the head of Marketing at Vista Social: Sabreen Haziq, and special guest Jon-Stephen Stansel, founder of Saturn 9 Media, unpack the myth of “polished” social media. Think high-end cameras and slick edits are the secret to engagement? Think again. From viral unfiltered moments to the power of vulnerability, this trio dives into why raw, authentic content connects more deeply with audiences t...