Organizations are increasingly dependent on technologies that streamline and automate operations, and AI allows channel partners to deliver in both areas for their clients. That is just one of the benefits of artificial intelligence that are discussed with a panel of industry experts in this episode of Beyond Distribution, which was recorded live at GTDC Summit EMEA in Madrid. Moderated by IT Channel Consultant Alex Tatham, the group share their firsthand experiences and unique insight into the solutions and business use cases that are helping to generate interest and actual revenue streams across the ICT community. Which industries are adopting AI the fastest? How can channel companies collaborate to deliver more valuable solutions to their end customers? The experts joining Tatham to answer those questions and add other insightful anecdotes include:   Jelle Acda, CEO, Acda Consultancy  Zu Khoja, SVP Architecture & Innovation Nielsen IQ  Justo Oreja Vega, Director Specialist, Microsoft  David Watt, CEO, CI Group If you missed this year’s event, watch for the save the date for GTTDC Summit EMEA 2026! Also, be sure to check out our 2025 Summit Recap details on all the insightful sessions and activities.